14 AI Marketing Prompts for Website Copy

Creating compelling website copy is a critical part of any successful digital marketing strategy. With the rise of artificial intelligence tools, marketers now have powerful allies to help craft persuasive, engaging, and conversion-focused website content. AI marketing prompts for website copy are specialized instructions that guide AI tools to generate tailored content for various sections of your website.

AI marketing prompts for website copy are specific instructions designed to help AI tools create content for your website that aligns with your brand voice, appeals to your target audience, and drives desired actions. These prompts serve as a framework that enables AI to generate homepage headlines, product descriptions, about us pages, service offerings, FAQs, and other essential website elements that convert visitors into customers.

What are the Best AI Marketing Prompts for Website Copy?

1. Homepage Hero Section Creator

The Prompt: "Create 5 headline and subheadline combinations for a [industry] company homepage that communicates our unique value proposition: [key benefits]. Our brand voice is [tone], and our primary audience is [audience description]."

When to Use It: When designing or refreshing your homepage and need a powerful first impression that quickly communicates what your business does and why visitors should care.

Variations:

• "Write 3 headline options for a [industry] website that address the pain point of [specific problem]."
• "Generate a homepage headline and supporting text that emphasizes our competitive advantage: [advantage]."

Additional Information Required: Your industry, 2-3 key benefits or value propositions, preferred brand tone (professional, friendly, bold, etc.), and target audience demographics/psychographics.

2. About Us Page Storyteller

The Prompt: "Draft an About Us page for a [industry] company founded in [year] with a mission to [mission statement]. Include our journey, key milestones, and why customers choose us over competitors."

When to Use It: When creating an About Us page that builds trust and connects with visitors by sharing your authentic brand story and values.

Variations:

• "Write an About Us page that highlights our team's expertise in [field] and our commitment to [value/principle]."
• "Create an About Us narrative that positions our company as [desired market position] while showcasing our human side."

Additional Information Required: Company founding story, mission statement, key milestones or achievements, core values, and what makes your company different from competitors.

3. Product Description Generator

The Prompt: "Write a persuasive product description for [product name], a [brief description] that helps customers [main benefit]. Include key features, benefits, and a call to action for our [target audience]."

When to Use It: When adding new products to your website or updating existing product descriptions to make them more compelling and conversion-focused.

Variations:

• "Create a technical yet accessible product description for [product] highlighting specifications and use cases."
• "Write a product description that addresses common objections about [product type] and emphasizes our [unique selling point]."

Additional Information Required: Product name, key features, primary benefits, target customer profile, price point (optional), and any unique selling propositions.

4. Service Page Creator

The Prompt: "Develop comprehensive content for a service page about our [service name]. Include a compelling headline, service overview, key benefits, process explanation, and why clients should choose us for [service]."

When to Use It: When building out service pages that need to clearly explain what you offer, how it works, and why potential clients should hire you.

Variations:

• "Write a service page for [service] that addresses the pain points of [target audience] and positions us as the solution."
• "Create a service description that outlines our [service] packages/tiers with clear differentiation between options."

Additional Information Required: Service details, your process or methodology, client benefits, pricing structure (if applicable), and what makes your service offering unique.

5. FAQ Section Builder

The Prompt: "Generate 10 frequently asked questions and detailed answers about [product/service/topic] that address common customer concerns, objections, and information needs."

When to Use It: When creating an FAQ section to proactively address customer questions, reduce support inquiries, and overcome purchase hesitations.

Variations:

• "Write 5 FAQs specifically addressing concerns about [specific aspect] of our product/service."
• "Create an FAQ section that subtly addresses competitor comparisons without naming them directly."

Additional Information Required: Your product or service details, common customer questions from support tickets or sales calls, and specific concerns you want to address.

6. Call-to-Action Generator

The Prompt: "Create 8 compelling call-to-action phrases for buttons and section endings on our [type of business] website that will encourage visitors to [desired action]."

When to Use It: When optimizing conversion points throughout your website with action-oriented language that motivates clicks and conversions.

Variations:

• "Write CTAs for different stages of the buyer journey from awareness to decision for our [product/service]."
• "Generate urgency-focused CTAs for our limited-time offer on [product/service]."

Additional Information Required: Your desired conversion action (sign up, purchase, download, etc.), any special offers, and the specific page or section where the CTA will appear.

7. Features and Benefits Translator

The Prompt: "Transform these technical features of our [product/service] into benefit-focused statements that show our [target audience] how each feature improves their life or solves their problems: [list features]."

When to Use It: When you need to convert technical specifications or feature lists into customer-centric benefit statements that resonate with your audience.

Variations:

• "Create 'Feature → Benefit → Emotional Outcome' statements for our top 5 product features."
• "Write benefit-focused bullet points that connect our [service features] to [industry-specific] outcomes."

Additional Information Required: List of technical features or specifications, target audience pain points, and industry-specific terminology if relevant.

8. Testimonial Formatter

The Prompt: "Format and enhance these customer testimonials for our website to highlight key benefits and results while maintaining authenticity. Focus on our strengths in [key selling points]: [raw testimonials]."

When to Use It: When you have collected customer feedback but need help presenting it effectively on your website to build social proof.

Variations:

• "Create headline summaries for each of these testimonials that capture the main benefit experienced."
• "Organize these testimonials into categories based on the problems they solved or benefits received."

Additional Information Required: Raw testimonial text from customers, permission to use their feedback, and the key benefits or results you want to emphasize.

9. Privacy Policy Simplifier

The Prompt: "Create a user-friendly summary of our privacy policy that explains in plain language how we collect, use, and protect customer data on our website. Include all legally required information while making it accessible to the average reader."

When to Use It: When you need to create legally compliant but readable privacy policies, terms of service, or other legal pages for your website.

Variations:

• "Write a GDPR-compliant privacy policy section explaining how we handle EU customer data."
• "Create a cookie policy explanation that's both legally sound and easy to understand."

Additional Information Required: Your data collection practices, how you use customer information, third-party services you use, and any industry-specific compliance requirements.

10. Value Proposition Clarifier

The Prompt: "Craft 3 clear value proposition statements for our [business type] that communicate how we solve [customer problem] better than alternatives. Each statement should be concise, specific, and compelling for our target audience of [audience description]."

When to Use It: When refining your core messaging to clearly articulate why customers should choose you over competitors.

Variations:

• "Create a value proposition that focuses specifically on our [unique methodology/approach/technology]."
• "Write value propositions tailored to each of our customer segments: [list segments]."

Additional Information Required: Your unique approach or solution, primary customer problems you solve, competitive advantages, and target audience characteristics.

11. SEO-Optimized Page Introduction

The Prompt: "Write an engaging, SEO-friendly introduction paragraph for our [page type] about [topic/product/service] that naturally incorporates the keywords [list keywords] while providing value to readers and encouraging them to continue reading."

When to Use It: When creating new pages or optimizing existing ones for search engines while ensuring the content remains valuable and engaging for human readers.

Variations:

• "Create an SEO introduction that addresses a specific question our customers are searching for: [question]."
• "Write a benefit-focused page introduction that incorporates our target keywords while establishing our authority on [topic]."

Additional Information Required: Target keywords, the purpose of the page, audience search intent, and any specific questions you want to address upfront.

12. Contact Page Persuader

The Prompt: "Write content for our contact page that encourages visitors to reach out, explains what happens after they submit the form, and highlights our responsiveness. Include text for before, during, and after the contact form."

When to Use It: When optimizing your contact page to increase inquiry submissions by building trust and setting clear expectations.

Variations:

• "Create contact page copy that specifically encourages [type of leads] to schedule a consultation."
• "Write content for a contact page that addresses common pre-sales questions while encouraging contact."

Additional Information Required: Your typical response time, what happens in your follow-up process, and the types of inquiries you most want to receive.

13. Industry-Specific Landing Page

The Prompt: "Develop comprehensive landing page copy for our [product/service] specifically targeting the [industry/niche] market. Include headline, pain points, solution description, benefits, social proof elements, and compelling CTA. Focus on industry-specific challenges like [challenges]."

When to Use It: When creating targeted landing pages for specific industries or market segments that need specialized messaging.

Variations:

• "Write a landing page targeting [job title/role] that speaks directly to their professional challenges with our [solution]."
• "Create a landing page for our [product/service] that specifically addresses seasonal challenges in the [industry] industry."

Additional Information Required: Industry-specific pain points, terminology relevant to the target market, how your solution specifically helps this segment, and any case studies or statistics relevant to this industry.

14. Pricing Page Explainer

The Prompt: "Create transparent and persuasive copy for our pricing page that explains the value of each [pricing tier/package], justifies the price points, addresses common objections, and guides visitors toward the right option for their needs."

When to Use It: When designing or updating your pricing page to maximize conversions and help customers self-select the right options.

Variations:

• "Write pricing page copy that emphasizes the ROI of our premium tier compared to basic options."
• "Create pricing explanations that focus on the problem-solving value rather than just features for each tier."

Additional Information Required: Your pricing structure, key features at each tier, ideal customer for each option, and common objections to your pricing model.

Tips on How to Write AI Marketing Prompts for Website Copy

1. Start with your goals: Before writing prompts, clarify what you want the website section to accomplish—generate leads, build trust, explain products, etc.
2. Know your audience deeply: Include specific details about who will read the copy, what matters to them, and what language resonates with them.
3. Provide brand context: Give the AI information about your brand voice, values, and positioning to maintain consistency.
4. Be specific about format: Indicate whether you need short, punchy copy or longer, detailed explanations based on the website section.
5. Include SEO requirements: When relevant, specify target keywords and search intent to optimize the generated copy.
6. Add competitive differentiators: Mention what makes you different from competitors so this can be emphasized in the copy.
7. Reference successful examples: Describe or link to examples of website copy you admire to guide the AI's approach.
8. Specify reading level: Indicate the appropriate complexity level for your audience (e.g., "accessible to non-technical readers").
9. Request multiple options: Ask for variations so you can select the approach that best fits your vision.
10. Iterate and refine: Use initial AI outputs as starting points, then create follow-up prompts to refine and perfect the copy.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams create website copy by providing a powerful platform specifically designed for prompt management and AI content generation. Unlike basic AI tools that require starting from scratch each time, AirOps offers a structured environment where you can save, organize, and refine your most effective website copy prompts.

With AirOps, your marketing team can:

• Access a library of professionally crafted website copy prompts for every section of your site
• Customize prompts to align perfectly with your brand voice and audience needs
• Collaborate with team members on prompt development and content refinement
• Track which prompts produce the most effective website copy
• Maintain consistency across all your digital properties
• Scale your content production without sacrificing quality

The platform's intuitive interface makes it easy to generate multiple variations of website copy, allowing you to test different approaches and identify what resonates best with your audience. This data-driven approach to content creation helps you continuously improve your website's performance.

By integrating AirOps into your marketing workflow, you can dramatically reduce the time spent on website copy creation while improving conversion rates through consistently optimized content. This allows your team to focus on strategy and creativity rather than getting stuck in the content production bottleneck.

Ready to transform your website copy creation process? Visit AirOps today to see how our AI prompt management platform can help you create more effective website content that drives real business results.