14 AI Marketing Prompts for Google Ads

Google Ads remains one of the most powerful platforms for digital marketers looking to drive targeted traffic and conversions. With the rise of AI tools, marketers can now leverage artificial intelligence to craft more effective ad campaigns. AI marketing prompts for Google Ads are specialized instructions that help AI tools generate compelling ad copy, keyword suggestions, audience targeting ideas, and performance optimization strategies.

AI marketing prompts for Google Ads are specific instructions designed to guide AI tools in creating high-performing Google Ads content. These prompts help marketers quickly generate headlines, descriptions, extensions, and campaign strategies that align with Google Ads best practices while saving time on the creative process. By using the right prompts, marketers can overcome writer's block, test multiple ad variations, and create ads that resonate with their target audience.

What are the Best AI Marketing Prompts for Google Ads?

1. Generate Compelling Headlines

The Prompt: "Create 10 attention-grabbing headlines for a Google Search Ad promoting [product/service] that highlight [key benefit] and include the keyword [target keyword]. Each headline should be under 30 characters."

When to Use It: When you need to quickly generate multiple headline options for testing or when launching a new campaign and need fresh ideas that follow Google Ads character limits.

Variations:

• "Write 5 question-based headlines for [product] that address [pain point]."
• "Create headlines that use numbers and statistics about [product benefit]."

Additional Information Required: Your product or service details, primary selling point, target keyword, and any specific tone or brand guidelines.

2. Craft Compelling Ad Descriptions

The Prompt: "Write 5 Google Ads descriptions for [product/service] that include a clear call-to-action, highlight [unique selling proposition], and use the keywords [primary keyword] and [secondary keyword]. Each description should be under 90 characters."

When to Use It: When creating new ad variations or refreshing existing ads that need stronger selling points and calls-to-action.

Variations:

• "Create urgency-focused ad descriptions for a limited-time offer on [product]."
• "Write benefit-driven descriptions that address [customer pain point]."

Additional Information Required: Product details, unique selling points, target keywords, desired call-to-action, and any promotional details or deadlines.

3. Develop Responsive Search Ad Sets

The Prompt: "Generate a complete responsive search ad set for [product/service] targeting [audience], including 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each) that highlight [key benefits]. Include the keywords [list of keywords] naturally throughout."

When to Use It: When setting up responsive search ads and needing a variety of assets that Google can mix and match for optimal performance.

Variations:

• "Create a responsive search ad set for [product] focusing on [seasonal theme]."
• "Generate headlines and descriptions that address different stages of the buyer journey for [service]."

Additional Information Required: Product/service details, target audience information, key benefits, primary keywords, and any specific messaging requirements.

4. Create Ad Extensions

The Prompt: "Generate 8 sitelink extensions with descriptions for a Google Ads campaign promoting [product/service]. Each sitelink should have a compelling 25-character headline and two 35-character description lines that highlight different aspects of [offering]."

When to Use It: When enhancing your ads with extensions to increase clickable real estate and provide additional information to potential customers.

Variations:

• "Write callout extensions highlighting [product features] in 25 characters or less."
• "Create structured snippet extensions for [category] products with 10 values of 25 characters each."

Additional Information Required: Product/service details, website structure, key features or categories, and specific pages you want to link to.

5. Generate Keyword Lists

The Prompt: "Create a comprehensive keyword list for a Google Ads campaign promoting [product/service] to [target audience]. Include broad match, phrase match, and exact match variations organized by search intent (awareness, consideration, decision). Focus on keywords related to [specific features/benefits]."

When to Use It: When building or expanding your keyword strategy and need ideas beyond the obvious terms.

Variations:

• "Generate long-tail keyword ideas for [product] focusing on [specific use case]."
• "Create a negative keyword list for a campaign selling [product] to avoid irrelevant traffic."

Additional Information Required: Product/service details, target audience, industry, competitors, and any specific features or benefits you want to emphasize.

6. Craft Competitor Comparison Ads

The Prompt: "Write Google Ads copy that positions [your product/service] against [competitor product/service]. Include 5 headlines and 2 descriptions that highlight your advantages in [key differentiating areas] without directly naming competitors."

When to Use It: When targeting competitor keywords or when you want to emphasize your unique advantages compared to alternatives in the market.

Variations:

• "Create ad copy highlighting why customers switch from [competitor] to [your product]."
• "Generate benefit comparison headlines between [your service] and typical industry offerings."

Additional Information Required: Your product details, competitor information, key differentiating factors, and specific advantages you offer.

7. Develop Local Campaign Ads

The Prompt: "Generate Google Ads copy for a local campaign promoting [business] in [location]. Include 10 headlines and 5 descriptions that mention local landmarks, neighborhoods like [specific areas], and emphasize [local selling points]. Include location-specific calls-to-action."

When to Use It: When running locally targeted campaigns that need geographic relevance and location-specific messaging.

Variations:

• "Create geo-specific ad copy variations for [business] targeting different neighborhoods in [city]."
• "Write locally relevant headlines that mention [local events/seasons] for [business]."

Additional Information Required: Business name, location details, local landmarks, target neighborhoods, business hours, and any location-specific offers.

8. Write Seasonal Promotion Ads

The Prompt: "Create Google Ads copy for a [holiday/season] promotion for [product/service]. Include 8 headlines and 3 descriptions that highlight [special offer], create urgency with the deadline [date], and incorporate seasonal language while maintaining brand voice."

When to Use It: When preparing seasonal campaigns tied to holidays, events, or time-specific promotions.

Variations:

• "Generate Black Friday Google Ads copy for [product] emphasizing limited-time discounts."
• "Create summer-themed ad copy for [service] focusing on seasonal benefits."

Additional Information Required: Promotion details, discount amount or special offer, valid dates, seasonal tie-in, and any specific promotional codes to include.

9. Optimize for Performance Metrics

The Prompt: "Analyze these underperforming Google Ads [paste current ad copy] and generate 10 alternative headlines and 5 descriptions that might improve CTR for [target audience]. Focus on stronger benefit statements, emotional triggers related to [pain points], and clearer calls-to-action."

When to Use It: When your current ads aren't performing well and you need fresh ideas that might improve click-through rates or conversion rates.

Variations:

• "Rewrite these ads [paste ads] to improve quality score by better matching [keyword intent]."
• "Generate high-urgency variations of this ad [paste ad] to improve conversion rate."

Additional Information Required: Current ad copy, performance metrics, target keywords, audience information, and specific goals (CTR, conversions, etc.).

10. Create Dynamic Keyword Insertion Ads

The Prompt: "Write 5 Google Ads headlines and 3 descriptions that effectively use dynamic keyword insertion for [product category]. Include placeholders for keywords and craft copy that will read naturally regardless of which keyword from [keyword category] is inserted."

When to Use It: When setting up dynamic keyword insertion campaigns to make ads more relevant to specific search queries.

Variations:

• "Create DKI-friendly headlines for [service] that maintain grammar regardless of inserted keyword."
• "Write descriptions with natural DKI placements for [product line] that highlight [benefits]."

Additional Information Required: Product category, sample keywords from your list, fallback terms, and any brand guidelines for tone and messaging.

11. Generate Ad Copy for Different Funnel Stages

The Prompt: "Create Google Ads copy for each stage of the marketing funnel (awareness, consideration, decision) for [product/service]. For each stage, provide 5 headlines and 2 descriptions that address the appropriate user intent and knowledge level about [offering]."

When to Use It: When building comprehensive campaigns that target users at different stages of their buyer's journey.

Variations:

• "Write top-of-funnel ad copy that introduces [brand] to new audiences."
• "Create bottom-of-funnel ads with strong conversion language for [product]."

Additional Information Required: Product/service details, typical customer journey information, key selling points relevant to each funnel stage, and appropriate calls-to-action.

12. Craft Value Proposition Ads

The Prompt: "Generate Google Ads copy that clearly communicates the unique value proposition of [product/service]. Include 8 headlines and 4 descriptions that highlight how you solve [pain point] better than alternatives by emphasizing [key differentiators]."

When to Use It: When you need to clearly articulate your unique selling proposition and stand out in competitive ad auctions.

Variations:

• "Create value-focused headlines that quantify the benefits of [product]."
• "Write descriptions that contrast life before and after using [service]."

Additional Information Required: Product/service details, primary value proposition, key differentiators, customer pain points, and quantifiable benefits or results.

13. Develop Industry-Specific Ad Copy

The Prompt: "Write Google Ads copy for [product/service] specifically targeting professionals in the [industry] sector. Include 6 headlines and 3 descriptions using industry terminology related to [specific processes/challenges], and focus on benefits like [industry-specific advantages]."

When to Use It: When targeting niche B2B audiences or industry-specific segments that respond to specialized language and benefits.

Variations:

• "Create Google Ads copy for [product] using healthcare industry terminology."
• "Generate B2B ad copy for [service] targeting IT decision-makers."

Additional Information Required: Product/service details, target industry, relevant industry terminology, specific pain points of that industry, and how your offering addresses those challenges.

14. Write Mobile-Optimized Ad Copy

The Prompt: "Create Google Ads copy optimized for mobile users searching for [product/service] on the go. Include 7 headlines and 3 descriptions that are concise, use strong action verbs, highlight [mobile-specific benefits], and include location-based or immediate-need messaging."

When to Use It: When targeting mobile users or running campaigns with a high percentage of mobile traffic.

Variations:

• "Generate 'near me' focused ad copy for [local business]."
• "Write Google Ads copy emphasizing quick solutions for [service] for mobile users."

Additional Information Required: Product/service details, mobile-specific benefits, location relevance, and any app or mobile site features to highlight.

Tips on How to Write AI Marketing Prompts for Google Ads

1. Be specific about ad formats: Google Ads has strict character limits and format requirements, so specify these in your prompts (e.g., "30 characters for headlines, 90 for descriptions").
2. Include your target keywords: Always mention the keywords you want to target so they can be naturally incorporated into the ad copy.
3. Specify your audience: Define who you're targeting so the AI can craft messages that resonate with that specific group.
4. Focus on benefits, not just features: Ask for copy that emphasizes how your product or service solves problems or improves lives.
5. Request multiple variations: Google's system performs better with multiple headlines and descriptions to test, so ask for several options.
6. Provide competitive context: Give information about your market position and competitors to help generate distinctive messaging.
7. Include your brand voice guidelines: Specify tone, style, and any words or phrases that align with your brand identity.
8. Ask for different ad objectives: Request variations that focus on different goals like brand awareness, lead generation, or direct sales.
9. Be clear about calls-to-action: Specify what action you want users to take after seeing your ad.
10. Request ad extensions: Don't forget to ask for supporting elements like sitelinks, callouts, and structured snippets.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketers create and optimize Google Ads campaigns through specialized AI tools designed specifically for digital advertising. Unlike basic AI platforms, AirOps offers purpose-built solutions that understand the nuances of Google Ads requirements, character limitations, and performance best practices.

With AirOps, you can:

• Generate multiple ad variations in seconds that follow Google's exact specifications
• Create entire campaign structures including headlines, descriptions, and extensions
• Develop keyword lists organized by match type and search intent
• Optimize existing ads based on performance data and quality score factors
• Save your best-performing prompts as templates for future campaigns

The platform's intuitive interface makes sophisticated AI capabilities accessible to marketers of all technical skill levels, allowing teams to focus on strategy rather than tedious copywriting tasks. By streamlining the ad creation process, AirOps helps marketing teams launch campaigns faster while maintaining quality and brand consistency.

Ready to revolutionize your Google Ads creation process? Visit AirOps today to see how our specialized AI tools can help you create higher-performing ads in a fraction of the time. Sign up for a demo and discover how leading marketing teams are using AirOps to gain a competitive edge in their Google Ads campaigns.