15 AI Marketing Prompts for Marketers

Marketing teams are constantly seeking ways to streamline their workflow and create more effective campaigns. AI tools have become invaluable resources for marketing professionals, offering assistance with everything from content creation to audience analysis. Using well-crafted prompts can help marketers leverage AI to its fullest potential.

AI prompts are specific instructions designed to guide AI tools in generating marketing-related content and insights. These prompts act as clear directions that help AI understand exactly what you need, whether it's creating social media posts, analyzing customer data, or brainstorming campaign ideas. By using targeted prompts, marketers can save time on routine tasks while getting consistent, high-quality outputs that align with their brand voice and marketing objectives.

What are the Best AI Prompts for Marketers?

1. Content Calendar Generator

The Prompt: "Create a 4-week content calendar for [social media platform] focused on [product/service/industry], including post types, topics, and posting frequency that would resonate with [target audience]."

When to Use It: When planning your content strategy for the month ahead and need a structured approach to content creation across channels.

Variations:

• "Design a seasonal content calendar for Q4 highlighting [specific products] and addressing [seasonal customer needs]."
• "Build a launch-focused content calendar for the 2 weeks before and after releasing [new product/service]."

Additional Information Required: Your target audience demographics, key products or services, brand voice guidelines, any upcoming promotions or events, and current marketing goals.

2. Audience Persona Developer

The Prompt: "Build a detailed customer persona for [target segment] who would purchase [product/service], including demographics, pain points, goals, objections to purchase, and preferred communication channels."

When to Use It: When refining your understanding of target audiences or developing new segments to target in upcoming campaigns.

Variations:

• "Create a day-in-the-life narrative for [customer type] showing how they encounter and solve the problem our [product/service] addresses."
• "Develop a comparison between our primary and secondary audience personas, highlighting key differences in messaging approach."

Additional Information Required: Any existing customer data, industry trends, product benefits, and competitive positioning.

3. Email Subject Line Generator

The Prompt: "Generate 8 email subject lines for a [campaign type] that would appeal to [audience] and drive open rates. The email content focuses on [key message/offer]."

When to Use It: When crafting email campaigns and wanting to test multiple subject line approaches for optimal open rates.

Variations:

• "Write 5 curiosity-driven subject lines for a product education email about [product feature]."
• "Create 6 subject lines using scarcity or urgency for a limited-time offer on [product/service]."

Additional Information Required: Campaign goals, offer details, audience segment, and any character count limitations.

4. Social Media Caption Creator

The Prompt: "Write 5 Instagram captions for posts showcasing [product/service/event] that align with our brand voice which is [brand voice description] and include relevant hashtags."

When to Use It: When creating social media content batches and need engaging captions that maintain consistent brand voice.

Variations:

• "Create a caption for a user-generated content repost about [product] that thanks the customer and encourages others to share."
• "Write a LinkedIn post announcing [company news/achievement] that positions us as industry leaders."

Additional Information Required: Brand voice guidelines, product details, any specific messaging points, relevant hashtags, and call-to-action preferences.

5. Ad Copy Generator

The Prompt: "Write 3 versions of ad copy for a [platform] campaign promoting [product/service] to [target audience]. Each version should have a headline, main copy, and call-to-action focusing on different benefits."

When to Use It: When creating digital advertising campaigns and wanting to test multiple messaging approaches.

Variations:

• "Create Google Ads copy with 3 headlines and 2 descriptions for [service] targeting the search term [keyword]."
• "Write Facebook ad copy that addresses the pain point of [specific problem] and positions [product] as the solution."

Additional Information Required: Platform specifications, character limits, target keywords, unique selling propositions, and primary benefits.

6. Product Description Optimizer

The Prompt: "Rewrite the product description for [product name] to highlight its key benefits for [target customer], address common questions, and use persuasive language that drives conversions."

When to Use It: When updating product listings on your website or marketplace platforms to improve conversion rates.

Variations:

• "Create a technical-focused product description for [product] that appeals to knowledgeable buyers."
• "Write a benefits-focused product description for [product] that connects features to everyday use cases."

Additional Information Required: Current product description, key features, technical specifications, unique selling points, and target customer profile.

7. Blog Post Outline Creator

The Prompt: "Create a detailed outline for a 1,500-word blog post titled '[proposed title]' that would rank for the keyword '[target keyword]'. Include section headings, key points to cover in each section, and suggestions for internal linking."

When to Use It: When planning content marketing pieces and wanting to ensure comprehensive coverage of a topic with SEO benefits.

Variations:

• "Develop an outline for a comparison post between [product/service] and top competitors, highlighting our advantages."
• "Create an outline for a how-to guide that showcases [product] being used to solve [specific problem]."

Additional Information Required: Target keywords, audience knowledge level, content goals (educational, promotional, etc.), and any specific points that must be included.

8. Value Proposition Refiner

The Prompt: "Analyze our current value proposition: '[current statement]' and suggest 5 improved versions that more clearly communicate our unique benefits to [target audience]."

When to Use It: When refreshing brand messaging or launching new products/services and need clear, compelling value statements.

Variations:

• "Create segment-specific value propositions for our [product/service] tailored to [industry segment 1] and [industry segment 2]."
• "Develop a value proposition that directly addresses the main objection that [target audience] has about [product category]."

Additional Information Required: Current positioning, competitor value propositions, key differentiators, and customer pain points.

9. Case Study Framework

The Prompt: "Create a structure for a case study about how [client/company type] achieved [specific result] using our [product/service], including key sections, questions to ask the client, and data points to highlight."

When to Use It: When documenting customer success stories to use as social proof in marketing materials.

Variations:

• "Develop a case study framework that focuses on ROI and measurable outcomes for [product/service]."
• "Create a narrative-style case study outline that tells the story of [client type]'s journey from problem to solution."

Additional Information Required: Basic client information, challenges they faced, solution implemented, results achieved, and quotes if available.

10. Landing Page Copy Structure

The Prompt: "Create a complete copy structure for a landing page promoting [product/service/offer] to [target audience], including headline, subheadings, feature/benefit sections, testimonial frameworks, and call-to-action suggestions."

When to Use It: When building new landing pages for products, services, or special offers that need conversion-focused content.

Variations:

• "Write copy for a webinar registration landing page about [topic] that emphasizes the value attendees will receive."
• "Create a landing page structure for a free trial offer that addresses common objections and highlights ease of getting started."

Additional Information Required: Product features, primary benefits, unique selling points, target audience pain points, and desired conversion action.

11. Competitive Analysis Framework

The Prompt: "Create a framework for analyzing our top 3 competitors ([competitor names]) against our [product/service], including categories to compare, strengths and weaknesses to look for, and how to identify market gaps we can exploit."

When to Use It: When conducting market research or refining your positioning strategy relative to competitors.

Variations:

• "Develop a scoring system to objectively compare our [product/service] against competitors based on [key features/benefits]."
• "Create a template for monitoring competitor messaging changes and new product launches in our industry."

Additional Information Required: Names of key competitors, your product's main features and benefits, and current market positioning.

12. Customer Survey Questions

The Prompt: "Generate 10 customer survey questions to gather feedback about [specific aspect of product/service/experience] that will provide actionable insights for our marketing team."

When to Use It: When preparing to collect customer feedback to inform marketing strategies and messaging.

Variations:

• "Create a mix of multiple-choice and open-ended questions to understand customer perception of our brand compared to [competitor]."
• "Develop survey questions that help identify which marketing channels are most effective for reaching our target audience."

Additional Information Required: Specific areas you want feedback on, current customer pain points, and how you plan to use the data.

13. Email Sequence Planner

The Prompt: "Design a 5-email welcome sequence for new subscribers that introduces our brand, highlights key [products/services], addresses common questions, and guides recipients toward making their first purchase."

When to Use It: When setting up automated email marketing campaigns to nurture leads and guide them through the sales funnel.

Variations:

• "Create a re-engagement email sequence for customers who haven't purchased in [time period]."
• "Develop a post-purchase email sequence that encourages reviews, repeat purchases, and referrals."

Additional Information Required: Brand voice, key products or services, unique selling propositions, common customer questions, and typical customer journey.

14. Content Repurposing Strategy

The Prompt: "Suggest ways to repurpose our [existing content type, e.g., blog post] titled '[content title]' into 8 different content formats across various channels to maximize reach and engagement."

When to Use It: When looking to get more value from existing content and expand your content library efficiently.

Variations:

• "Create a plan to turn our webinar on [topic] into multiple content pieces for each stage of the buyer journey."
• "Develop a strategy to transform our case studies into various content formats that appeal to different learning styles."

Additional Information Required: Link to or description of the original content, target channels, audience preferences, and marketing goals.

15. Hashtag and Keyword Research

The Prompt: "Research and recommend 15 hashtags and keywords related to [topic/industry/product] that would help us reach [target audience] on [specific platforms], including a mix of high-volume and niche terms."

When to Use It: When planning social media campaigns or SEO content and needing relevant terms that will increase visibility.

Variations:

• "Identify trending hashtags in the [industry] space that align with our upcoming [product launch/campaign]."
• "Suggest long-tail keywords related to [topic] that have lower competition but high conversion potential."

Additional Information Required: Your industry, target platforms, specific campaign goals, and any previous keywords that have performed well.

Tips on How to Write AI Prompts for Marketers

1. Be specific about your brand voice - Include clear guidelines about tone, style, and language preferences to maintain consistency.
2. Provide context - Give background information about your industry, target audience, and unique selling propositions.
3. Define clear objectives - State exactly what you want the output to achieve (inform, persuade, entertain, etc.).
4. Include examples - Share examples of content you like or have used successfully in the past.
5. Set format requirements - Specify word count, structure, and any formatting needs.
6. Use iterative prompting - Start with a basic prompt, then refine based on initial results.
7. Include constraints - Mention any limitations or requirements (legal considerations, brand guidelines, etc.).
8. Ask for variations - Request multiple options to choose from.
9. Specify audience - Clearly define who the content is for to ensure relevance.
10. Include metrics for success - Mention how you'll measure the effectiveness of the content.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams leverage AI by providing a structured platform for creating, managing, and optimizing AI prompts. Unlike basic AI interactions where you start from scratch each time, AirOps offers a specialized environment where marketing teams can build, save, and refine prompts that consistently deliver high-quality marketing content.

The platform enables marketers to create reusable prompt templates specifically designed for marketing tasks - from email campaigns to social media content to SEO optimization. This consistency helps maintain brand voice across all content while significantly reducing the time spent on repetitive content creation tasks.

For marketing teams, AirOps serves as a central hub where prompt knowledge becomes a valuable, shared asset. Teams can collaborate on prompt development, track which approaches yield the best results, and continuously improve their AI-assisted marketing processes.

Ready to transform your marketing workflow with powerful AI prompts? Visit AirOps today to discover how our platform can help your team create more effective marketing content in less time.