15 Ideas for AI Marketing Prompts

Marketing teams across industries are increasingly turning to AI to streamline their workflows and generate creative content. AI marketing prompts are structured instructions that guide AI tools to produce specific marketing materials - from social media posts to email campaigns, blog content, and more. These prompts serve as a bridge between your marketing goals and the AI's capabilities, helping you get consistent, on-brand results that align with your strategy.

What are Ideas for AI marketing prompts? They're strategic frameworks that tell AI exactly what kind of marketing content you need, complete with context about your brand, audience, and objectives. Good prompts include specific parameters, brand guidelines, and clear goals, enabling AI to generate relevant content that requires minimal editing. Whether you're looking to scale content production, brainstorm campaign ideas, or analyze market trends, the right AI prompts can transform your marketing workflow.

What are the Best Ideas for AI Marketing Prompts?

1. Content Calendar Generator

The Prompt: "Create a 4-week content calendar for [platform] focusing on [product/service] with posts for each day of the week. Include content themes, post types, and ideal posting times for our [target audience]."

When to Use It: When planning your content strategy for the month ahead and need a structured approach to maintain consistency across channels.

Variations:

• "Generate a seasonal content calendar for Q4 focusing on holiday promotions for our [product line]."
• "Design a content calendar that balances promotional content (20%) with educational and engagement posts (80%) for our B2B audience."

Additional Information Required: Target platforms, audience demographics, business goals, key products or services, and any upcoming promotions or events.

2. Audience Persona Development

The Prompt: "Develop a detailed customer persona for our [product/service] including demographics, daily challenges, goals, objections to purchase, and preferred communication channels. This persona represents our primary target market of [brief description]."

When to Use It: When refining your marketing strategy or launching a new product and need to align messaging with specific audience segments.

Variations:

• "Create three distinct buyer personas representing different segments of our customer base for [product/service]."
• "Develop a persona for our ideal B2B client, including decision-making factors and business pain points."

Additional Information Required: Existing customer data, industry, price point, product benefits, and any market research you've already conducted.

3. Value Proposition Refiner

The Prompt: "Generate 5 different value proposition statements for our [product/service] that highlight our unique benefits compared to competitors. Each statement should be concise (under 20 words) and address the primary pain point of [specific pain point]."

When to Use It: When positioning a product or service in the market or refreshing your brand messaging.

Variations:

• "Create value propositions for three different audience segments who use our product for different purposes."
• "Rewrite our current value proposition '[current statement]' to make it more compelling and benefit-focused."

Additional Information Required: Product features and benefits, competitor positioning, target audience pain points, and your brand voice guidelines.

4. Email Subject Line Generator

The Prompt: "Write 10 email subject lines for our [type of campaign] that will increase open rates. The email content focuses on [brief description of content]. Our brand voice is [brand voice characteristics]."

When to Use It: When planning email campaigns and need high-performing subject lines that grab attention and drive opens.

Variations:

• "Create 5 subject lines using scarcity/urgency for our 48-hour flash sale."
• "Generate subject lines that use questions to engage readers for our educational email series."

Additional Information Required: Campaign goals, email content summary, past performance data (if available), and target audience interests.

5. Social Media Caption Creator

The Prompt: "Write 5 engaging Instagram captions for posts showcasing [product/feature/service]. Include relevant hashtags, a clear call-to-action, and maintain our [brand voice]. Each caption should be between 75-125 words."

When to Use It: When planning social media content and need captions that drive engagement and conversions.

Variations:

• "Create LinkedIn post captions that position our company as a thought leader in [industry]."
• "Write Twitter posts that drive traffic to our new blog article about [topic]."

Additional Information Required: Platform-specific requirements, visual content description, campaign goals, target hashtags, and brand voice guidelines.

6. Ad Copy Variations

The Prompt: "Create 3 versions of ad copy for a [platform] campaign promoting our [product/service]. Each version should have a headline, main text, and call-to-action. Focus on the key benefit of [specific benefit] and target [audience description]."

When to Use It: When launching paid advertising campaigns and need multiple versions to test for performance.

Variations:

• "Write Google Ads copy variants focusing on different features for A/B testing."
• "Create Facebook ad copy that leverages social proof and customer testimonials."

Additional Information Required: Ad platform specifications, character limits, key selling points, target audience pain points, and campaign objectives.

7. Blog Topic Cluster Generator

The Prompt: "Generate a topic cluster for our blog centered around the main keyword '[primary keyword]'. Include 1 pillar content topic and 8 supporting content topics with SEO-friendly titles and brief descriptions of what each post should cover."

When to Use It: When planning SEO content strategy and need structured content ideas that build topical authority.

Variations:

• "Create a topic cluster that addresses each stage of the buyer's journey for [product/service]."
• "Generate a seasonal content cluster around [holiday/event] relevant to our [industry]."

Additional Information Required: Primary keywords, industry, audience knowledge level, business goals, and existing content gaps.

8. Product Description Enhancer

The Prompt: "Rewrite the following product description to be more compelling and conversion-focused: [current description]. Highlight the key features of [features list] and emphasize the benefits for [target user]. Keep the tone [brand voice] and include a clear call-to-action."

When to Use It: When updating product listings or launching new products and need descriptions that sell.

Variations:

• "Create a technical product description for our B2B audience focusing on specifications and ROI."
• "Write a lifestyle-focused product description that helps customers envision using the product."

Additional Information Required: Current product description, key features and specifications, primary benefits, target audience, and unique selling points.

9. Case Study Framework

The Prompt: "Create an outline for a case study about how our client [client type] achieved [specific result] using our [product/service]. Include sections for the challenge, solution, implementation process, results with specific metrics, and client testimonial prompts."

When to Use It: When documenting customer success stories to build credibility and showcase real-world applications.

Variations:

• "Generate a case study framework focused on ROI and cost savings for our financial services clients."
• "Create a before-and-after style case study structure highlighting transformation for our [service]."

Additional Information Required: Client industry, challenge faced, solution provided, results achieved, and any specific metrics or quotes you want to highlight.

10. Competitive Analysis Framework

The Prompt: "Create a framework for analyzing our top 5 competitors in the [industry/niche]. Include categories for pricing strategy, unique selling propositions, content marketing approach, social media presence, and customer sentiment. Add specific questions to research under each category."

When to Use It: When conducting market research or refining your positioning strategy relative to competitors.

Variations:

• "Develop a SWOT analysis template customized for our position in the [industry] market."
• "Create a competitor benchmark scorecard with weighted factors relevant to our business goals."

Additional Information Required: Your industry, main competitors, your current market position, and specific aspects of competition you want to focus on.

11. Landing Page Structure

The Prompt: "Design a conversion-optimized landing page structure for our [product/service/offer]. Include sections for headline, subheadline, key benefits (3-5), social proof, objection handling, and call-to-action. For each section, provide guidelines on content and purpose."

When to Use It: When creating new landing pages for products, services, or special offers that need to convert visitors.

Variations:

• "Create a webinar registration landing page structure focusing on value proposition and scarcity."
• "Design a product comparison landing page structure that helps visitors make informed decisions."

Additional Information Required: Offer details, target audience, key benefits, available testimonials or social proof, and primary conversion goal.

12. SEO Meta Description Generator

The Prompt: "Write 5 SEO-optimized meta descriptions for our page about [topic/product]. Each description should be under 155 characters, include the keyword '[target keyword]', and compel users to click through from search results."

When to Use It: When optimizing website pages for search engines and need to improve click-through rates.

Variations:

• "Create meta descriptions for our category pages that highlight product range and unique selling points."
• "Write meta descriptions that include both primary and secondary keywords for our service pages."

Additional Information Required: Target page URL or content summary, primary and secondary keywords, unique value proposition, and character limit requirements.

13. Customer Survey Questions

The Prompt: "Generate 10 customer survey questions to gather feedback about our [product/service/customer experience]. Include a mix of multiple-choice, rating scales, and open-ended questions that will help us understand [specific goal of survey]."

When to Use It: When planning customer research and need well-structured questions that yield actionable insights.

Variations:

• "Create NPS follow-up questions that dig deeper into reasons for customer scores."
• "Design a post-purchase survey focused on the buying experience and product satisfaction."

Additional Information Required: Survey goals, target respondents, specific aspects of the business you want feedback on, and how you plan to use the data.

14. Crisis Communication Templates

The Prompt: "Develop 3 crisis communication templates for potential scenarios: [scenario 1], [scenario 2], and [scenario 3]. Each template should include initial public statement, customer email, social media updates, and internal talking points. The tone should be transparent, responsible, and aligned with our brand values."

When to Use It: When preparing crisis management plans or responding to unexpected situations that require careful communication.

Variations:

• "Create a crisis response framework for product recalls with messaging for different severity levels."
• "Design a communication plan for service outages with regular update templates."

Additional Information Required: Potential crisis scenarios relevant to your business, brand values, communication channels, and stakeholder groups.

15. A/B Test Hypothesis Generator

The Prompt: "Generate 5 A/B testing hypotheses for our [webpage/email/ad] to improve [specific metric]. For each hypothesis, include the element to test, variation ideas, the expected outcome, and how it relates to user psychology or behavior."

When to Use It: When planning conversion optimization tests and need structured hypotheses based on data and user behavior principles.

Variations:

• "Create CTA testing hypotheses focusing on button color, text, and placement variations."
• "Develop pricing page test hypotheses to improve conversion rate for our subscription service."

Additional Information Required: Current performance metrics, page/element purpose, target audience, previous test results (if any), and specific conversion goals.

Tips on How to Write Ideas for AI Marketing Prompts

1. Start with your goal: Before writing a prompt, clearly define what marketing outcome you're trying to achieve. Is it generating leads, increasing engagement, or building brand awareness?
2. Be specific and detailed: The more context you provide, the better the output. Include your industry, target audience, brand voice, and any constraints or requirements.
3. Use clear instructions: Begin with action verbs that clearly state what you want the AI to do, such as "write," "create," "generate," or "analyze."
4. Include examples: When possible, provide examples of the kind of output you're looking for to guide the AI toward your preferred style and format.
5. Specify format and length: Indicate whether you want bullet points, paragraphs, or specific word counts to get appropriately structured content.
6. Add brand guidelines: Include information about your brand voice, prohibited language, and key messaging to ensure consistency.
7. Break complex requests into steps: For complicated marketing materials, consider using a step-by-step approach rather than one massive prompt.
8. Iterate and refine: Use the initial output as a starting point, then refine your prompt based on the results to get closer to your ideal outcome.
9. Include audience insights: Share details about your target audience's pain points, desires, and objections to create more relevant content.
10. Request variations: Ask for multiple options or approaches to give yourself choices and spark new ideas.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams work with AI by providing a structured platform for creating, managing, and optimizing AI prompts at scale. Unlike the tedious process of crafting prompts from scratch for each marketing task, AirOps offers pre-built templates specifically designed for marketing use cases – from content creation to audience analysis and campaign optimization.

With AirOps, marketing teams can:

• Access a growing library of proven marketing prompts that consistently deliver high-quality outputs
• Customize templates to match specific brand guidelines and campaign objectives
• Save and organize prompts by campaign, channel, or purpose for easy reuse
• Share effective prompts across the marketing team to maintain consistency
• Track which prompts perform best for different marketing goals

The platform's intuitive interface eliminates the technical barriers that often prevent marketing teams from fully leveraging AI capabilities. By standardizing your approach to AI prompts, AirOps helps ensure brand consistency while dramatically reducing the time spent on routine content creation tasks.

Ready to transform your marketing workflow with AI? Visit AirOps today to discover how our platform can help your team create more effective marketing content in less time, freeing you to focus on strategy and creativity rather than execution.