15 ChatGPT Landing Page Marketing Prompts

Landing pages are a critical part of your marketing funnel, often determining whether visitors convert or bounce. Creating landing pages that convert requires persuasive copy, strategic design, and compelling calls to action. ChatGPT landing page marketing prompts can help you craft these essential elements more efficiently.

ChatGPT landing page marketing prompts are specific instructions you give to AI tools to generate copy, design ideas, and optimization strategies for your landing pages. These prompts help you create compelling headlines, persuasive body text, effective CTAs, and other elements that drive conversions. By using the right prompts, you can quickly produce multiple versions of landing page content to test and refine based on performance data.

What are the Best ChatGPT Landing Page Marketing Prompts?

1. Create a Landing Page Headline

The Prompt: "Write 5 attention-grabbing headlines for a landing page selling [product/service] that highlights [main benefit] and appeals to [target audience]."

When to Use It: When you need to create a strong first impression that immediately communicates value and stops visitors from bouncing.

Variations:

• "Generate 3 headline options that use the PAS (Problem-Agitation-Solution) formula for [product/service]."
• "Create headlines that incorporate social proof for [product/service]."

Additional Information Required: Your product or service details, primary benefit, target audience demographics and pain points, and any character count limitations.

2. Craft Value Proposition Statements

The Prompt: "Create a clear value proposition for [product/service] that explains what it is, who it's for, and why it's better than alternatives in under 50 words."

When to Use It: When you need to succinctly communicate your unique selling points and differentiate from competitors.

Variations:

• "Write a value proposition that focuses on [specific pain point] and how [product/service] solves it."
• "Create a value proposition that highlights [unique feature] and its benefit to [target audience]."

Additional Information Required: Your product features, competitive advantages, target audience, and primary pain points you solve.

3. Generate Feature-Benefit Sections

The Prompt: "Write 3 feature-benefit pairs for [product/service] that connect technical features to emotional or practical benefits for [target audience]."

When to Use It: When creating the main body content of your landing page that explains what your product does and why it matters.

Variations:

• "Create feature-benefit sections using the 'So what?' technique to highlight the deeper value of [product features]."
• "Write feature descriptions that transform [technical specifications] into meaningful benefits."

Additional Information Required: Technical features of your product/service, target audience needs, and any industry-specific terminology.

4. Write Compelling CTAs

The Prompt: "Generate 5 action-oriented call-to-action button texts for [landing page goal] that create urgency and clearly communicate the next step."

When to Use It: When finalizing your landing page and needing effective button text that drives conversions.

Variations:

• "Create CTAs that address common objections for [product/service]."
• "Write CTAs for different stages of awareness for [target audience]."

Additional Information Required: Your conversion goal, offer details, and any space limitations for button text.

5. Create Social Proof Sections

The Prompt: "Write templates for 3 customer testimonials for [product/service] that highlight [specific results/benefits] and address common objections."

When to Use It: When you need to build trust and credibility through social proof elements on your landing page.

Variations:

• "Create a template for case study snippets showing before/after results with [product/service]."
• "Write templates for expert endorsements of [product/service]."

Additional Information Required: Actual customer results, common objections, and specific benefits your customers have experienced.

6. Craft FAQ Sections

The Prompt: "Generate 8 common questions and detailed answers about [product/service] that address potential customer concerns and objections."

When to Use It: When creating a FAQ section to preemptively answer questions and remove conversion barriers.

Variations:

• "Write FAQs specifically addressing [common objection] for [product/service]."
• "Create a FAQ section focused on [technical aspects] of [product/service] for more knowledgeable customers."

Additional Information Required: Product details, pricing information, common customer questions, and known objections.

7. Develop Above-the-Fold Content

The Prompt: "Create the complete above-the-fold content for a landing page selling [product/service], including headline, subheadline, brief description, and primary CTA."

When to Use It: When designing the critical first-screen experience that determines whether visitors scroll or leave.

Variations:

• "Write above-the-fold content that emphasizes [specific pain point] and immediate relief."
• "Create above-the-fold content focused on [unique selling proposition] with supporting evidence."

Additional Information Required: Value proposition, primary audience pain point, key differentiator, and desired action.

8. Write Trust Badges and Security Statements

The Prompt: "Create concise trust statements for [product/service] highlighting security features, guarantees, and credibility markers."

When to Use It: When you need to build confidence and reduce perceived risk, especially for high-value purchases or when collecting sensitive information.

Variations:

• "Write guarantee statements for [product/service] that reduce purchase anxiety."
• "Create privacy assurance text for a form section collecting [type of information]."

Additional Information Required: Actual guarantees offered, security features, certifications, and privacy policies.

9. Create Form Field Microcopy

The Prompt: "Write helpful microcopy for a landing page form collecting [specific information] that explains why each field is necessary and builds trust."

When to Use It: When designing forms that need to maximize completion rates while collecting necessary information.

Variations:

• "Create microcopy that addresses privacy concerns for each form field collecting [type of data]."
• "Write error messages for common form mistakes that are helpful rather than frustrating."

Additional Information Required: Form fields being used, purpose of data collection, and how information will be used or protected.

10. Generate Urgency and Scarcity Elements

The Prompt: "Write 5 ethical scarcity and urgency statements for [offer/promotion] that motivate immediate action without feeling manipulative."

When to Use It: When you have legitimate limited-time offers or limited availability and need to communicate this effectively.

Variations:

• "Create countdown timer text for [limited-time offer]."
• "Write stock availability notifications that create appropriate urgency."

Additional Information Required: Actual limitations on the offer, deadlines, quantity restrictions, and any special terms.

11. Craft Benefit-Focused Bullet Points

The Prompt: "Create 7 concise, benefit-focused bullet points for [product/service] that highlight outcomes rather than features."

When to Use It: When you need to communicate multiple benefits quickly in a scannable format.

Variations:

• "Write bullet points that start with action verbs about what users can achieve with [product/service]."
• "Create bullet points that compare before/after scenarios for users of [product/service]."

Additional Information Required: Product capabilities, customer pain points, and desired outcomes for users.

12. Develop Hero Section Images Descriptions

The Prompt: "Write detailed descriptions for 3 potential hero images for a landing page selling [product/service] that would resonate with [target audience]."

When to Use It: When planning the visual elements of your landing page and needing to brief designers or select stock photos.

Variations:

• "Create descriptions for before/after imagery showing the impact of [product/service]."
• "Write descriptions for lifestyle images that would appeal to [target audience] using [product/service]."

Additional Information Required: Target audience demographics, emotional triggers, and the context in which your product is used.

13. Write A/B Test Variations

The Prompt: "Create 3 different approaches for the [specific section] of a landing page for [product/service], each with a different psychological appeal (e.g., fear of missing out, desire for status, problem-solution)."

When to Use It: When planning A/B tests to optimize conversion rates by testing different messaging approaches.

Variations:

• "Write headline variations using different power words for [product/service]."
• "Create CTA variations with different value propositions for [product/service]."

Additional Information Required: Current conversion rates, target audience motivations, and specific elements you want to test.

14. Craft Mobile-Specific Content

The Prompt: "Rewrite the following landing page content for [product/service] to be more effective on mobile devices, emphasizing brevity and clarity: [paste existing content]"

When to Use It: When optimizing your landing page for mobile users who have different reading patterns and attention spans.

Variations:

• "Create mobile-first headlines for [product/service] limited to 40 characters."
• "Write tap-friendly CTA text for mobile users interested in [product/service]."

Additional Information Required: Existing desktop content, mobile device constraints, and key messages that must be preserved.

15. Generate Confirmation Page Content

The Prompt: "Write content for a post-conversion 'thank you' page that confirms [specific action] and guides users toward the next step in the customer journey."

When to Use It: When creating the often-overlooked confirmation page that can increase engagement and set proper expectations.

Variations:

• "Create a confirmation page that upsells [complementary product/service]."
• "Write a 'thank you' page that encourages social sharing of [product/service]."

Additional Information Required: The specific action being confirmed, next steps in your funnel, and any delivery timeframes or expectations to set.

Tips on How to Write ChatGPT Landing Page Marketing Prompts

1. Start with clear objectives for what you want the landing page to accomplish.
2. Include specific details about your target audience, including demographics and psychographics.
3. Mention your brand voice and tone guidelines to maintain consistency.
4. Reference specific pain points and desires that motivate your audience.
5. Ask for multiple options when appropriate so you can choose the best fit.
6. Request content in the exact format you need (word count, structure, etc.).
7. Include your unique selling propositions and key differentiators.
8. Specify any industry jargon to include or avoid.
9. Mention competitors for context when relevant.
10. Provide examples of successful content you like as reference points.

How AirOps Aids Your Content Marketing & SEO

AirOps takes the guesswork out of creating effective landing pages by providing a streamlined platform for prompt management and content generation. The platform offers specialized tools that help marketers create, test, and optimize landing page content at scale.

With AirOps, you can:

• Save your best-performing landing page prompts as templates
• Collaborate with team members on landing page content creation
• Generate multiple versions of copy for A/B testing
• Ensure brand consistency across all landing pages
• Scale your landing page production without sacrificing quality

The platform's intuitive interface makes it easy to implement the prompts listed above, customize them to your specific needs, and track which approaches drive the best results for your business.

Ready to transform your landing page creation process? Visit AirOps today and discover how their AI-powered platform can help you create high-converting landing pages in a fraction of the time. Sign up for a demo and see how AirOps can become your secret weapon for landing page success.