11 ChatGPT Marketing Press Release Prompts

Press releases remain a vital tool in the marketing arsenal, helping businesses announce news, build brand awareness, and establish credibility. With ChatGPT, you can create compelling press releases that grab attention and convey your message effectively. These AI-powered prompts can help you craft professional press releases that follow industry standards while saving you time and effort.

What are ChatGPT marketing press release prompts? These are specific instructions that guide ChatGPT to generate well-structured press releases for various marketing purposes. They help you create announcements about product launches, company milestones, partnerships, and other newsworthy events. By using these prompts, you can quickly produce press release drafts that can then be refined to match your brand voice and meet your specific marketing objectives.

What are the Best ChatGPT Marketing Press Release Prompts?

1. Product Launch Press Release

The Prompt: "Write a press release announcing the launch of [product name], a new [product type] by [company name]. Include details about key features, target audience, pricing, availability date, and a quote from the CEO."

When to Use It: When your company is releasing a new product or service and you want to generate media coverage and customer interest.

Variations:

• "Create a press release for a tech product launch that highlights innovative features and market disruption potential."
• "Draft a press release for a sustainable product launch that emphasizes eco-friendly benefits and corporate responsibility."

Additional Information Required: Product specifications, unique selling points, launch date, pricing information, distribution channels, and a quote from a company executive.

2. Company Milestone Press Release

The Prompt: "Draft a press release celebrating [company name]'s [milestone achievement] after [time period] in business. Include company history highlights, growth statistics, and quotes from the founder and a key customer."

When to Use It: When your company reaches a significant milestone such as an anniversary, customer milestone, or revenue target.

Variations:

• "Write a press release announcing our company's 10-year anniversary with focus on our industry impact."
• "Create a press release about reaching 1 million customers with emphasis on our community building efforts."

Additional Information Required: Company founding date, historical highlights, growth metrics, future plans, and quotes from relevant stakeholders.

3. Partnership Announcement Press Release

The Prompt: "Create a press release announcing a strategic partnership between [company name] and [partner company]. Detail the benefits of this collaboration, joint initiatives planned, and include quotes from both organizations' leadership."

When to Use It: When forming a new partnership, joint venture, or collaboration that will benefit customers or expand market reach.

Variations:

• "Write a press release for a technology partnership that will enhance product capabilities."
• "Draft a press release for a charity partnership that showcases corporate social responsibility."

Additional Information Required: Partner company details, partnership goals, expected outcomes, timeline for joint initiatives, and quotes from executives at both companies.

4. Award or Recognition Press Release

The Prompt: "Write a press release announcing that [company name] has received [award/recognition] for [achievement]. Include details about the award significance, selection criteria, and reactions from company leadership."

When to Use It: When your company wins an award, receives industry recognition, or achieves certification that enhances credibility.

Variations:

• "Create a press release about winning an industry innovation award that positions us as a thought leader."
• "Draft a press release about receiving a customer satisfaction award that highlights our service commitment."

Additional Information Required: Award details, awarding organization, selection process, competition information, and leadership quotes expressing gratitude.

5. Executive Appointment Press Release

The Prompt: "Draft a press release announcing the appointment of [executive name] as [new position] at [company name]. Include their background, expertise, responsibilities in the new role, and quotes from the new hire and CEO."

When to Use It: When hiring key executives or making significant changes to leadership that signal company growth or new direction.

Variations:

• "Write a press release announcing a new CEO appointment that signals company transformation."
• "Create a press release for a diverse executive hire that demonstrates our commitment to inclusion."

Additional Information Required: Executive's professional background, education, previous achievements, new responsibilities, start date, and quotes from relevant parties.

6. Company Expansion Press Release

The Prompt: "Write a press release announcing [company name]'s expansion into [new market/location]. Include details about investment amount, job creation, strategic reasons for expansion, and quotes from company leadership and local officials."

When to Use It: When opening new offices, entering new markets, or expanding operations geographically.

Variations:

• "Create a press release about international market expansion that highlights cultural adaptation strategies."
• "Draft a press release for opening a new headquarters that emphasizes workplace innovation and employee benefits."

Additional Information Required: Expansion location details, investment figures, hiring plans, timeline, strategic rationale, and quotes from relevant stakeholders.

7. Product Update Press Release

The Prompt: "Create a press release announcing significant updates to [product/service name] by [company name]. Detail the new features, customer benefits, availability, and include user testimonials and executive quotes."

When to Use It: When releasing major updates or improvements to existing products or services.

Variations:

• "Write a press release for a software update that addresses user-requested features."
• "Draft a press release for a product redesign that improves sustainability and user experience."

Additional Information Required: Update specifics, previous version limitations addressed, release date, customer impact, and relevant quotes.

8. Research Findings Press Release

The Prompt: "Draft a press release presenting [company name]'s new research findings about [topic/industry trend]. Include key statistics, methodology, implications for the industry, and expert commentary."

When to Use It: When publishing original research, market analyses, or industry reports that position your company as a thought leader.

Variations:

• "Create a press release for industry trend research that positions us as market experts."
• "Write a press release about consumer behavior findings that offers actionable insights for businesses."

Additional Information Required: Research methodology, key findings, sample size, time period studied, industry implications, and expert analysis.

9. Crisis Management Press Release

The Prompt: "Write a press release addressing [issue/crisis] affecting [company name]. Include clear explanation of the situation, actions being taken, customer impact, and reassuring statements from leadership."

When to Use It: During product recalls, service outages, security breaches, or other situations requiring transparent communication.

Variations:

• "Create a press release addressing a product recall that emphasizes customer safety as our priority."
• "Draft a press release about a service disruption that details compensation and prevention measures."

Additional Information Required: Specific issue details, affected customers/products, corrective actions, timeline for resolution, and leadership statements demonstrating accountability.

10. Event Announcement Press Release

The Prompt: "Create a press release announcing [company name]'s upcoming [event name]. Include event purpose, date, location, key speakers/activities, registration information, and quotes from organizers."

When to Use It: When hosting conferences, webinars, product demonstrations, or other events that require media coverage and attendee registration.

Variations:

• "Write a press release for a virtual industry conference that highlights networking opportunities."
• "Draft a press release for a product demonstration event that creates anticipation for new features."

Additional Information Required: Event date, time, location (physical or virtual), agenda, speaker information, registration process, and cost details.

11. Funding or Investment Press Release

The Prompt: "Draft a press release announcing [company name]'s recent [funding amount/round] led by [investor name]. Include funding details, company valuation, planned use of funds, growth metrics, and quotes from CEO and lead investor."

When to Use It: After securing venture capital, private equity investment, or other significant funding that demonstrates company growth and potential.

Variations:

• "Create a press release for a Series B funding round that highlights rapid growth trajectory."
• "Write a press release about securing strategic investment that emphasizes industry validation."

Additional Information Required: Funding amount, investor details, company valuation, previous funding history, planned allocation of funds, and relevant quotes.

Tips on How to Write ChatGPT Marketing Press Release Prompts

1. Start with the news angle: Begin your prompt by clearly stating the type of announcement and its news value.
2. Include structural elements: Specify that you want standard press release components like dateline, headline, subheadline, boilerplate, and contact information.
3. Request quotes: Always ask for suggested quotes from key stakeholders as these add credibility and a human element.
4. Specify tone and length: Indicate whether you want a formal or more conversational tone, and specify approximate word count.
5. Add brand guidance: Mention key messaging points, brand voice characteristics, or terminology that should be included.
6. Request formatting: Ask for the press release to follow AP style or other journalism standards for better media pickup.
7. Include facts and figures: Provide specific data points, statistics, or measurable outcomes to make your press release more compelling.
8. Ask for a strong headline: Request attention-grabbing headline options that clearly communicate the news value.
9. Provide context: Give background information about your company and industry to ensure accurate representation.
10. Request follow-up information: Ask for suggested media contact details and additional resources journalists might need.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your press release creation process to the next level by providing a structured platform for managing and optimizing your AI prompts. Instead of starting from scratch each time, AirOps allows you to save, categorize, and refine your most effective press release prompts.

With AirOps, marketing teams can collaborate on press release development, ensuring consistent messaging across all company announcements. The platform helps maintain your brand voice while leveraging AI to speed up the drafting process. By storing your company boilerplate, executive bios, and key messaging points, AirOps ensures these elements are consistently incorporated into every press release.

The platform also helps track which press release formats and approaches generate the most media pickups and engagement, allowing you to continuously improve your public relations strategy based on real results.

Ready to streamline your press release creation process and ensure consistent, professional announcements? Visit AirOps today to see how our AI prompt management platform can transform your marketing communications and help you generate media-ready press releases in minutes rather than hours.