14 Good AI Marketing Prompts

AI marketing prompts help marketers generate creative ideas, content, and strategies using artificial intelligence tools. These prompts serve as instructions that guide AI to produce specific marketing outputs, saving time and sparking creativity when you need fresh perspectives.

What are good AI marketing prompts? They're specific, clear instructions that produce relevant, high-quality marketing content. Good prompts include context about your brand, audience, and goals, and they're structured to generate practical outputs you can use in campaigns. Unlike vague requests, effective prompts provide enough detail for the AI to understand exactly what you need, whether that's social media copy, email subject lines, or content ideas.

What are the Best Good AI Marketing Prompts?

1. Market Research Analysis Prompt

The Prompt: "Analyze the current market trends in [industry] and identify 5 opportunities for a company like [your company] to stand out from competitors such as [list 2-3 competitors]."

When to Use It: When planning quarterly marketing strategies or preparing to launch new products/services.

Variations:

• "Compare [your product] with [competitor products] and suggest 3 unique selling points to emphasize in marketing materials."
• "Identify emerging customer needs in the [industry] market that aren't being addressed by current solutions."

Additional Information Required: Your industry, company description, main competitors, target audience demographics, and current product/service offerings.

2. Content Calendar Generator Prompt

The Prompt: "Create a 4-week content calendar for [social media platform] that promotes [product/service] with a mix of educational, promotional, and engagement posts. Include suggested posting times and content themes."

When to Use It: Monthly planning sessions or when launching new campaigns across channels.

Variations:

• "Generate a content calendar that aligns with [upcoming industry event/holiday] to maximize relevance."
• "Create a cross-platform content calendar that repurposes core content across Instagram, LinkedIn, and email."

Additional Information Required: Your social platforms, brand voice, target audience, key products to feature, and any upcoming promotions or events.

3. Email Subject Line Generator Prompt

The Prompt: "Write 10 email subject lines for a [type of campaign] that would appeal to [target audience] and drive open rates above industry average. Each subject line should be under 50 characters."

When to Use It: When planning email campaigns and needing to test multiple subject line approaches.

Variations:

• "Create 5 urgency-focused subject lines for our 48-hour flash sale on [product]."
• "Generate subject lines that use questions to engage readers about [topic/problem]."

Additional Information Required: Campaign goals, audience segment, promotion details, and any specific keywords or messaging to include.

4. Social Media Caption Creator Prompt

The Prompt: "Write 5 Instagram captions for posts showcasing [product/service] that include a call-to-action and relevant hashtags for the [industry] market."

When to Use It: When planning social media content or preparing product launch materials.

Variations:

• "Create LinkedIn post copy that positions [company] as a thought leader in [industry topic]."
• "Write Twitter threads that break down the benefits of [product] in engaging, shareable chunks."

Additional Information Required: Product features, brand voice guidelines, target platform, ideal post length, and any specific hashtags or messaging to include.

5. Ad Copy Generator Prompt

The Prompt: "Write 3 versions of Google Ads copy for [product/service] targeting [audience] with a focus on [key benefit]. Include headlines and descriptions that meet character limits."

When to Use It: When creating new ad campaigns or refreshing existing ones.

Variations:

• "Create Facebook ad copy variants that test different value propositions for [product]."
• "Write ad copy that addresses specific pain points of [audience segment]."

Additional Information Required: Platform specifications, character limits, target keywords, unique selling points, and campaign goals.

6. Product Description Optimizer Prompt

The Prompt: "Rewrite the product description for [product] to highlight benefits over features, address customer pain points, and include keywords for SEO. Keep it under 200 words."

When to Use It: When launching new products or optimizing existing listings for better conversion.

Variations:

• "Create a technical product description for [B2B product] that speaks to procurement specialists."
• "Write an emotionally engaging product story for [consumer product] that connects with [audience]."

Additional Information Required: Current product description, key features, target keywords, customer pain points, and unique selling propositions.

7. Blog Post Outline Creator Prompt

The Prompt: "Create a detailed outline for a 1,500-word blog post titled '[topic]' that targets the keyword '[primary keyword]' and addresses questions from readers at different stages of the buying journey."

When to Use It: When planning content marketing pieces that need to serve both SEO and conversion goals.

Variations:

• "Develop an outline for a comparison post between [your product] and [competitor products]."
• "Create an outline for a how-to guide that showcases [product] as the solution."

Additional Information Required: Target keywords, audience knowledge level, content goals (educate, convert, etc.), and any statistics or research to include.

8. Value Proposition Refiner Prompt

The Prompt: "Analyze our current value proposition: '[current statement]' and suggest 3 more compelling versions that clearly communicate our unique benefits to [target audience]."

When to Use It: During brand messaging reviews or before major marketing campaigns.

Variations:

• "Create industry-specific value propositions for each of our main customer segments."
• "Develop a value proposition that directly counters our main competitor's messaging."

Additional Information Required: Current value proposition, competitor positioning, target audience pain points, and key product differentiators.

9. Case Study Framework Prompt

The Prompt: "Create a structure for a case study about how [client/company type] achieved [specific result] using our [product/service], including suggested sections, questions to ask the client, and data points to highlight."

When to Use It: When planning customer success stories or developing social proof materials.

Variations:

• "Develop a mini case study format for social media carousel posts."
• "Create a video script template for customer testimonial videos."

Additional Information Required: Solution details, typical results, client industry, and the problem your product solved.

10. SEO Title Tag and Meta Description Generator

The Prompt: "Generate 5 SEO-optimized title tags and meta descriptions for our webpage about [topic/product] targeting the keyword '[keyword]'. Each title should be under 60 characters and descriptions under 155 characters."

When to Use It: When optimizing website pages or creating new content that needs to perform well in search.

Variations:

• "Create title tags and meta descriptions that include both [primary keyword] and [secondary keyword]."
• "Write click-worthy meta descriptions that include a specific call-to-action."

Additional Information Required: Target keywords, page content summary, unique selling points, and any specific CTAs to include.

11. Marketing Email Template Prompt

The Prompt: "Write a marketing email for [specific campaign] that introduces [product/service/offer], highlights key benefits, addresses common objections, and includes a clear call-to-action."

When to Use It: When creating email campaigns for product launches, promotions, or nurture sequences.

Variations:

• "Create a re-engagement email for subscribers who haven't opened our emails in 90 days."
• "Write a product update email that makes existing customers excited about new features."

Additional Information Required: Campaign goals, audience segment, key benefits, offer details, and desired customer action.

12. Video Script Creator Prompt

The Prompt: "Write a script for a 60-second product video showcasing [product] that highlights its [key features], addresses [common pain point], and ends with a clear call-to-action."

When to Use It: When planning video content for websites, social media, or ads.

Variations:

• "Create a script for an explainer video that uses an analogy to simplify [complex product/service]."
• "Write a testimonial-style video script that guides customers on what key points to address."

Additional Information Required: Product details, key benefits, target audience, video length, and tone (professional, casual, humorous, etc.).

13. Crisis Communication Template Prompt

The Prompt: "Create a framework for responding to [potential crisis scenario] including initial statement templates, follow-up messaging, and social media response guidelines that align with our brand voice."

When to Use It: When developing crisis management plans or responding to unexpected situations.

Variations:

• "Develop response templates for different severity levels of customer complaints on social media."
• "Create messaging for addressing product delays or issues that maintains customer trust."

Additional Information Required: Brand voice guidelines, company values, potential crisis scenarios, and communication channels.

14. Competitive Analysis Framework Prompt

The Prompt: "Create a framework for analyzing our top 3 competitors ([competitor names]) including their messaging, unique selling points, content strategy, and gaps we could exploit in our marketing."

When to Use It: During quarterly strategy reviews or before launching new products/campaigns.

Variations:

• "Develop a social media competitive analysis template focused on engagement metrics and content types."
• "Create a framework for analyzing competitor pricing and positioning strategies."

Additional Information Required: Competitor names, your unique selling points, target market, and specific marketing channels to analyze.

Tips on How to Write Good AI Marketing Prompts

1. Be specific about your goals - Clearly state what you want to achieve with the output (generate leads, increase brand awareness, etc.).
2. Include audience information - Always specify who the target audience is, including demographics, interests, and pain points.
3. Add context about your brand - Provide information about your brand voice, values, and positioning to maintain consistency.
4. Set clear parameters - Specify word count, format, tone, and any other constraints to get usable results.
5. Use examples - When possible, include examples of content you like to guide the AI toward your preferred style.
6. Break complex requests into steps - For complicated marketing materials, break your prompt into sequential steps rather than asking for everything at once.
7. Request multiple options - Ask for several variations to choose from, especially for headlines, subject lines, or key messaging.
8. Include relevant keywords - For SEO-focused content, specify target keywords you want incorporated.
9. Specify the stage in the customer journey - Indicate whether the content is for awareness, consideration, or decision stages.
10. Request data-backed suggestions - Ask the AI to explain the reasoning behind its marketing suggestions.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams create and optimize content by providing an intuitive platform for AI-powered content creation. Unlike basic AI tools that require prompt crafting expertise, AirOps offers specialized templates and workflows designed specifically for marketing use cases.

With AirOps, you can:

• Access pre-built marketing prompt templates that generate high-quality, on-brand content
• Customize and save your most effective prompts for consistent results
• Scale content production across channels without sacrificing quality
• Collaborate with team members on prompt refinement and content approval
• Track which AI-generated content performs best for continuous improvement

AirOps removes the technical barriers to effective AI use, allowing marketers to focus on strategy rather than struggling with prompt engineering. The platform seamlessly integrates with your existing marketing stack, making it easy to incorporate AI-generated content into your campaigns, social media, and website.

Ready to transform your marketing content creation process? Visit AirOps today to see how our platform can help your team create better content faster and drive measurable marketing results.