Create Content Brief from Keyword

Lesson Overview

In this video, you'll learn how to use the "Keyword to Content Brief" power step in AirOps to streamline your content creation process. This powerful tool generates a comprehensive content brief based on a target keyword, incorporating SERP analysis and your brand's context.

• 0:00: Introduction to the "Keyword to Content Brief" power step
• 0:52: How the power step works and what it includes
• 1:40: Viewing the underlying workflow of the power step
• 3:37: Running the power step in an AirOps grid

Key Concepts

Power Steps

Power Steps are pre-built workflows that incorporate best practices and streamline common tasks in AirOps. The "Keyword to Content Brief" power step is designed to make the initial part of your content creation journey easier by generating a comprehensive content brief based on a target keyword.

Viewing the Underlying Workflow

Before running a power step, you can view its underlying workflow to understand what's happening under the hood. This read-only mode allows you to see the various steps involved, such as performing a Google search for the target keyword, analyzing ranking pages, and gathering additional context through deep research.

Running the Power Step in a Grid

To use the "Keyword to Content Brief" power step, you can add it to an AirOps grid. Map the target keyword to the appropriate column, and the power step will run based on the mapped inputs. Once the process is complete, you can expand the output and view the generated content brief, which includes SERP analysis, a proposed outline, title tag, slug, and underlying research.

Key Takeaways

1. The "Keyword to Content Brief" power step is a valuable tool for streamlining your content creation process, generating a comprehensive brief based on a target keyword.
2. Before running a power step, you can view its underlying workflow to understand the various steps involved, such as SERP analysis and deep research.
3. To use the power step, add it to an AirOps grid, map the target keyword, and run the process. The output will include a content brief with SERP analysis, a proposed outline, title tag, slug, and underlying research.
4. While the generated brief is a great starting point, you may want to review and refine it further, adding your own insights and brand context to create a polished, ready-to-use content brief.