Core Concepts

Lesson Overview

In this video, we'll explore the core concepts of AirOps and how they work together to create winning content for your brand. You'll learn about the importance of differentiated data inputs, the power of brand kits and knowledge bases, and how workflows bring it all together.

• 0:09: Data layer and the importance of differentiated inputs
• 0:47: Brand kits as portable personas for authentic brand voice
• 2:57: Knowledge bases as flexible, semantic data stores
• 5:12: Workflow layer designed for content teams
• 8:25: Orchestration layer for pushing to CMS and pulling performance data

Key Concepts

Data Layer

The data layer in AirOps consists of two key components: brand kits and knowledge bases. Brand kits act as portable personas, helping LLMs become authentic speakers on behalf of your brand. Knowledge bases, on the other hand, are flexible, semantic data stores that allow for meaning-based searches, making it easier to find relevant content for your workflows.

Workflow Layer

The workflow layer in AirOps is designed specifically for content teams, offering a range of steps and services tailored to their needs. This layer includes features such as human review, content comparison, and power steps, which are pre-built steps representing common tasks for content teams. The co-pilot feature helps users scaffold and modify prompts, making it easier to learn and debug workflows.

Orchestration Layer

The orchestration layer sits at the top of the AirOps stack, allowing you to push content to your CMS and pull performance data from sources like Google Search Console. This layer helps you manage and optimize your content workflows seamlessly.

Key Takeaways

1. "In order to get differentiated outcomes and really great content that sounds like your tone and voice and something that you're really excited to put in front of your customers, often you need differentiated inputs." - Differentiated data inputs are crucial for creating unique, brand-specific content.
2. "Knowledge bases are a flexible, semantic data store. And that's just a fancy way of saying the way you search them is by using a meaning-based search rather than a keyword-based search." - Knowledge bases allow for more flexible and relevant searches, making it easier to find content that aligns with your brand's themes and messaging.
3. "The workflow layer is where we have spent a lot of time building things for you guys. These are really designed to give you, without the need to go getting another account, just the data sources and services you need at your fingertips." - The workflow layer in AirOps is tailored to the needs of content teams, providing a range of tools and services in one place.