Analyze SERP for Target Keyword

Lesson Overview

This video provides an overview of the Keyword to SERP Research Power Step in AirOps, a tool that analyzes top-ranking pages for a target keyword and generates a detailed report. You'll learn how to add Power Steps to your workflow, understand the underlying logic, and customize them for your specific needs.

• 0:00: Introduction to Power Steps and their purpose
• 0:24: Explanation of the Keyword to SERP Research Power Step
• 1:14: Viewing the underlying workflow of a Power Step
• 2:21: Forking a Power Step for customization
• 2:49: Setting up a grid with the Keyword to SERP Research Power Step

Adding Power Steps to Your Workflow

Power Steps are pre-built workflows that you can easily add to your existing workflow or grids. To add a Power Step, simply click on the desired step from the Power Steps tab at the top of your workspace. The step will be added to the end of your current workflow.

Understanding the Keyword to SERP Research Power Step

The Keyword to SERP Research Power Step analyzes the top-ranking pages for a target keyword on Google Search. It compiles a detailed report that includes:

• Content analysis of the top 5 ranking pages
• Extraction of headers and other keywords those pages rank for
• Analysis of title construction patterns, tone, style, and syntax
• Recommended titles and content briefs

This information provides a strong baseline understanding of what Google expects for a particular keyword and the competition you'll be up against.

Customizing Power Steps

While Power Steps are designed to be useful out of the box, there may be instances where you need to make tweaks or changes to suit your specific strategy. In such cases, you can click the "Fork Step" button to create a local copy of the Power Step that you can then customize to your needs.

Key Takeaways

1. Power Steps are pre-built workflows that can be easily added to your existing workflow or grids to streamline common tasks in organic growth and content marketing.
2. The Keyword to SERP Research Power Step analyzes top-ranking pages for a target keyword, providing valuable insights into content expectations and competition.
3. You can view the underlying logic of a Power Step by clicking on the "View Workflow" section, which opens a read-only view of the workflow's components.
4. Power Steps can be customized by using the "Fork Step" button, allowing you to create a local copy that you can tailor to your specific strategy and needs.
5. After running a Power Step, you can expand the outputs and add them as new columns in your grid for easy access and analysis.