The 15 Best ChatGPT Prompts for Copywriting

Crafting compelling copy is an art, and with tools like ChatGPT, it has become easier to streamline the process while maintaining creativity and quality. However, the key to unlocking ChatGPT’s full potential lies in using the right prompts. Well-crafted prompts guide the AI to generate focused, engaging, and on-brand content, whether you're writing ad copy, email campaigns, or social media posts.

This article lists some of the best prompts for copywriting, tailored to help you produce persuasive and effective content. From brainstorming ideas to polishing final drafts, these prompts are designed to enhance your workflow and help you create copy that resonates with your audience.

What Makes ChatGPT Prompts for Copywriting Difficult?

Crafting effective ChatGPT prompts for copywriting is challenging because poorly written prompts often lead to generic and uninspired content. If a user provides a vague command like "write XYZ," the AI tends to generate predictable responses that lack originality. Even worse, the output might be nearly identical across different instances, failing to stand out or align with specific business needs.

Another issue with weak prompts is the risk of inaccurate or low-quality information. Without clear guidance, ChatGPT might produce content that is factually incorrect, incomplete, or irrelevant to the intended purpose. For example, ambiguous instructions may result in content that misses key points, leading to confusion or misalignment with the brand’s goals.

Tone and direction are equally critical. Generic prompts often fail to convey the desired voice, whether professional, conversational, or humorous. The resulting copy may not match the intended tone or resonate with the target audience, requiring extensive rewrites to fix these issues.

To summarize, if you’re using ChatGPT for copywriting, the trick is not to let the AI do the thinking. If you’re looking to produce unique, informative, and genuinely engaging copy, you have to provide direction and let AI take care of just the writing part.

Types of AI Prompts for Copywriting

If you’re looking to do copywriting with ChatGPT, here are all the marketing elements it can help with.

Social Media Posts

ChatGPT prompts can help you create engaging social media content that captures your audience's attention. Input details about your brand's voice, target audience, and specific message. The AI can then generate ideas for posts, captions, and even hashtags that align with your goals.

Email Campaigns

Crafting effective email copy is essential for driving open rates and conversions. With ChatGPT prompts, you can streamline the process of writing subject lines, body copy, and calls-to-action. Provide the AI with information about your campaign's objectives, target audience, and any specific offers or promotions, and it can suggest compelling copy that resonates with your subscribers.

Sales Pages

Creating persuasive sales pages requires a deep understanding of your target audience and the benefits of your product or service. ChatGPT prompts can assist you in developing copy that addresses your customers' pain points, highlights your unique selling proposition, and encourages them to take action. Input details about your product, target audience, and desired tone, and the AI can generate copy that effectively communicates your value proposition.

Ad Copy

Writing ad copy that stands out in a crowded digital landscape can be challenging. ChatGPT prompts can help you generate attention-grabbing headlines, descriptions, and calls-to-action for your ads. Provide the AI with information about your product, target audience, and ad format, and it can suggest copy that maximizes your ad's impact and drives clicks.

Product Descriptions

Compelling product descriptions are key to driving sales and building trust with your customers. ChatGPT prompts can help you create descriptions that showcase your product's features, benefits, and unique selling points. Input details about your product, target audience, and desired tone, and the AI can generate descriptions that effectively communicate your product's value and encourage purchases.

Benefits of Using AI Prompts for Copywriting

AI-driven prompts offer a powerful way to improve copywriting workflows, enabling users to create high-quality, targeted content efficiently. Here are some of the key benefits:

1. Scale Content Production

One of the most significant advantages of using AI prompts is the ability to scale content production. With well-crafted prompts, users can generate a large volume of copy, from email campaigns to product descriptions, in a fraction of the time it would take manually. This is especially valuable for businesses managing multiple platforms or high-demand marketing campaigns. By automating repetitive tasks, teams can focus on strategic priorities without sacrificing output quality.

2. Consistent Brand Voice

AI prompts can help ensure consistency across all copies. By incorporating your brand tone and style into prompts, you can guide the AI to produce content that aligns with your messaging. This is particularly helpful for businesses managing diverse content types, as it ensures every piece adheres to the same voice and standards.

3. Save Time and Resources

With AI prompts, businesses can reduce the need for time-consuming brainstorming sessions and initial drafts. The AI generates polished content quickly, allowing writers to focus on refining and optimizing the output instead of starting from scratch.

4. Enhance Creativity

AI-generated content can serve as inspiration, helping writers overcome creative blocks. Prompts designed for brainstorming or exploring alternative approaches can unlock new ideas, ensuring campaigns stay fresh and engaging.

Best ChatGPT Prompts for Copywriting

Using ChatGPT for copywriting can be highly effective, but its success depends on the clarity of your prompts and the specific marketing task at hand. Below, we’ve broken down key copywriting elements, discussed how ChatGPT performs for each, and provided tailored prompts to maximize your results.

Product Descriptions

ChatGPT is excellent at generating detailed product descriptions when provided with enough context. However, generic prompts can lead to vague or overly broad outputs that lack persuasive appeal. For the best results, ChatGPT needs a clear understanding of the product's features, target audience, and unique value proposition. Without this, the output may miss key selling points or fail to resonate with potential buyers.

Key Pitfalls to Avoid

Avoid vague instructions like “Write a product description for my product.” Instead, specify the product's name, features, benefits, and the problem it solves.

Prompts to Use

1. "Write a detailed product description for [product name], highlighting [key features] and how it addresses [specific customer problem]. Keep the tone professional yet engaging."
2. "Describe [product name] as a solution for [target audience’s pain point]. Include examples of how it can be used effectively in daily life."
3. "Craft a 150-word product description for [product name], emphasizing its [unique feature] and how it’s better than [competitor product]."

Headlines and Taglines

ChatGPT can generate a variety of headlines and taglines quickly, but the results often lack focus if the prompt isn’t specific enough. Providing a clear goal, such as evoking curiosity or emphasizing a benefit, helps the AI create copy that resonates with your audience.

Key Pitfalls to Avoid

Avoid asking for "attention-grabbing headlines" without specifying the core message or tone. This can result in generic or irrelevant suggestions.

Prompts to Use

1. "Generate five headlines for [product/service] that emphasize [key benefit] and evoke curiosity."
2. "Write three taglines for [brand name] that communicate [unique selling point] in a concise and memorable way."
3. "Create headlines for a landing page promoting [offer]. Focus on benefits like [example] and urgency to drive conversions."

Storytelling Content

ChatGPT excels at creating storytelling content when provided with clear personas and goals. It can craft compelling narratives that connect emotionally with the audience, but without proper guidance, the stories may lack structure or focus on irrelevant details.

Key Pitfalls to Avoid

Avoid vague requests like “Write a success story.” Instead, provide details about the persona, the challenge they faced, and how your product or service solved it.

Prompts to Use

1. "Write a customer success story about [persona] using [product/service] to achieve [goal] or overcome [challenge]."
2. "Create a narrative showing how [product] transformed the experience of [specific type of user]. Include measurable outcomes."
3. "Develop a story that illustrates the journey of [target audience] before and after using [service]. Highlight emotional and practical benefits."

Call-to-Action (CTA) Statements

ChatGPT generates CTAs that are clear and action-oriented, but they may lack urgency or specificity if the prompt is too general. Providing context about the offer and audience motivation ensures stronger results.

Key Pitfalls to Avoid

Avoid generic requests like “Write a CTA.” Instead, specify the offer, desired action, and tone.

Prompts to Use

1. "Write three CTAs for a landing page promoting [offer]. Focus on urgency and specific benefits to drive clicks."
2. "Craft CTAs for an email campaign encouraging users to [action]. Highlight what makes the offer time-sensitive."
3. "Generate CTAs for a product page showcasing [product]. Include persuasive language emphasizing [key benefit]."

Social Media Captions

ChatGPT performs well in creating social media captions, particularly when the goal and tone are defined. However, without guidance on target audience and content strategy, the captions may lack relevance or engagement.

Key Pitfalls to Avoid

Avoid asking for “social media captions” without specifying the platform, campaign goals, or tone. This can result in generic or unfocused suggestions.

Prompts to Use

1. "Write three Instagram captions for a [product/service] launch, including excitement, benefits, and hashtag ideas."
2. "Create captions for LinkedIn posts promoting [service]. Keep them professional and informative, targeting [specific audience]."
3. "Write captions for Facebook posts about [product], focusing on emotional appeal and community engagement."

Is ChatGPT the Best AI for Copywriting?

ChatGPT is a capable and versatile tool for generating copy, offering quick and reasonably accurate results. However, it wasn’t specifically designed for copywriting. While it excels at brainstorming ideas, drafting content, and improving clarity, its general-purpose nature can limit its effectiveness in crafting highly specialized or optimized copy. Without precise prompts and guidance, ChatGPT might produce generic or off-target content, requiring extra effort to align it with brand goals or audience expectations.

There are AI tools available that are tailored specifically for copywriting, offering features like built-in SEO optimization, brand voice consistency, and workflow automation, which can better meet the demands of modern marketers.

AirOps goes beyond general-purpose AI to provide a suite of advanced features designed specifically for copywriting. With its Growth Templates, you can streamline the creation of ad copy, landing page text, and email campaigns, ensuring your content is optimized for conversions. 

If brand consistency is a concern, our brand kits ensure every piece of copy aligns with your brand voice and tone, creating a consistent message across all platforms. The platform also integrates seamlessly with premium SEO tools like Semrush, enabling you to craft keyword-rich, optimized content that ranks higher on search engines.

AirOps’ customizable workflows allow you to automate repetitive tasks, such as A/B testing CTAs or fine-tuning product descriptions while maintaining quality control through built-in review processes. Whether you're managing high-volume campaigns or refining your brand’s messaging, AirOps provides the precision, scalability, and creative flexibility needed to elevate your copywriting efforts. 

For businesses serious about creating impactful copy, AirOps can significantly speed up your processes. Start building with AirOps today.

ChatGPT vs. AirOps for Copywriting

When it comes to AI tools for copywriting, both ChatGPT and AirOps offer powerful features, but their approaches and capabilities differ significantly. Here’s a breakdown of how they compare across key aspects:

AI Models

ChatGPT operates using OpenAI’s GPT model, which is effective for generating creative and coherent text. However, AirOps takes it a step further by supporting multiple AI models, including GPT, Claude, Perplexity, and Gemini, and allows users to combine these models within a single workflow. This multi-model flexibility ensures that users can tailor the AI’s capabilities to meet specific content needs, from creative copy to analytical tasks, making AirOps a more versatile choice for diverse copywriting challenges.

AI Workflows

ChatGPT offers general-purpose text generation but lacks the ability to create structured workflows. AirOps, on the other hand, allows users to build custom AI workflows to automate repetitive copywriting tasks. These workflows follow strict guidelines set by the user, ensuring that every piece of content adheres to brand standards and aligns with business goals. Whether it’s generating product descriptions, drafting email campaigns, or crafting social media captions, AirOps workflows offer unparalleled consistency and precision.

Human Review

AirOps excels in providing human oversight throughout the content creation process. Each step in its workflows allows for human review and input, ensuring that the output aligns with expectations. This feature minimizes errors, enhances content quality, and ensures compliance with brand voice. ChatGPT, by contrast, requires users to manually review and refine generated content, which can be time-consuming and inefficient.

Growth Templates

AirOps includes a library of customized Growth Templates designed by go-to-market experts. These templates are specifically crafted to automate common marketing and SEO tasks, such as writing ad copy, creating landing page content, or generating keyword-driven blog posts. These ready-to-use templates save time while maintaining high-quality, optimized content. ChatGPT lacks this structured approach, requiring users to manually create prompts for each task.

Integration Capabilities

AirOps also stands out for its robust integration capabilities, allowing seamless connectivity with tools like Webflow, Shopify, WordPress, and Semrush. This makes it easier to manage the entire content lifecycle, from creation to publishing. ChatGPT, while powerful, doesn’t offer the same level of integration, often requiring additional tools to handle tasks like publishing or SEO optimization.

Overall, while ChatGPT is known for its speed and straightforward usability, AirOps stands out with its customizable, unique features and extensive model options, making it a more versatile choice for comprehensive copywriting needs.

Tips for Crafting Effective AI Prompts

Still struggling to create viable prompts? Here are some small tips and tricks to create usable content with AI prompts.

Be Specific and Detailed

When creating AI prompts for copywriting, it's important to be as specific and detailed as possible. The more information you provide the AI about your target audience, brand voice, and desired outcome, the better the generated content will align with your goals. Include details such as the purpose of the content, the tone you want to convey, and any specific points you want to cover.

Provide Context and Examples

Giving the AI context and examples can help it better understand what you're looking for. Share relevant background information about your product, service, or industry, and provide examples of the type of copy you want to create. This could include links to similar content, snippets of your existing copy, or even competitor examples that you admire.

Iterate and Refine

Crafting effective AI prompts is an iterative process. Don't expect to get perfect results on the first try. Instead, review the generated content, identify areas for improvement, and adjust your prompts accordingly. You may need to experiment with different wording, add more details, or break your prompt into smaller, more focused parts.

AI prompts can help you save time on brainstorming and drafting by generating ideas and content quickly. This allows you to focus on refining and polishing the copy to meet your specific needs.

Edit and Polish the Output

While AI-generated copy can be impressive, it's not meant to be used as-is. Always take the time to edit and polish the output to ensure it meets your standards and aligns with your brand's voice. Check for any factual errors, inconsistencies, or awkward phrasing, and make necessary adjustments. Remember, the AI is a tool to assist your copywriting process, not replace your expertise and judgment.

AI prompts can help you generate fresh ideas and angles by leveraging the AI's vast knowledge base. This can help you break out of creative ruts and explore new approaches to your copy.

As you become more comfortable with using AI prompts for copywriting, you'll develop a better understanding of how to structure your prompts to achieve the best results. Keep track of what works well for your specific needs, and continue to refine your approach over time.

Are AI Prompts Worth Integrating into Your Copywriting Process?

AI prompts are undoubtedly worth integrating into your copywriting process, provided you use the right tools and strategies. With well-crafted prompts, AI can streamline repetitive tasks, spark creativity, and scale content production—all while maintaining a consistent tone and brand voice. 

However, success depends on the tool you choose. General-purpose AI tools can work for basic tasks, but for businesses seeking efficiency, scalability, and precision, investing in advanced AI platforms is the way forward.

AirOps is designed to take your copywriting process to the next level. With features like customizable AI workflows, growth templates tailored to marketing and SEO tasks, and support for multiple AI models, AirOps ensures every piece of content is not only impactful but also aligned with your strategic goals. Add in human review options and seamless integrations with CMS platforms and SEO tools, and AirOps becomes the ultimate solution for businesses looking to optimize their content strategy. 

Start building with AirOps today and see how it transforms your copywriting efforts.