Boost Your Local Business Visibility with Webflow's Local Business Schema
Improving the visibility of your local business in organic search results is crucial for attracting new customers and growing your business. One effective way to achieve this is by using Local Business Schema on your Webflow website. By integrating schema markup, you can provide search engines with more detailed information about your business, and improve the way your site is represented in search results.
The Challenge for Local Businesses
Many local businesses face the challenge of standing out in search engine results. One Webflow user, Christian, wanted to enhance his organic search results by displaying rating stars, similar to what you might see on Facebook or Yelp. Despite using Schema.org as a resource, Christian was having trouble understanding how to integrate schema into Webflow effectively.
The Solution: JSON-LD and Local Business Schema
Fortunately, Dave S. from the Webflow team was able to provide some guidance. He suggested using the JSON-LD method for adding schema, which is recommended by Google and is easy to implement in Webflow. He even provided a sample JSON-LD snippet with local business schema markup for ratings and reviews. The snippet includes a variety of properties, such as name, aggregate rating, review count, and individual reviews, which can be customized according to your business.
Here's an example snippet:
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Dentist",
"name": "Family Dentistry",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4",
"reviewCount": "2"
},
"review": [
{
"@type": "Review",
"author": "Ellie",
"datePublished": "2011-04-01",
"description": "I'm not entirely upset with this office, but the staff at the front desk could have been nicer in letting me know they have nothing available for the next 2 months.",
"name": "Good services, poor communication",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "3",
"worstRating": "1"
}
},
{
"@type": "Review",
"author": "Lucas",
"datePublished": "2011-03-25",
"description": "I was finally able to get my old crown replaced with a new, porcelain one at a cost that doesn't break the bank.",
"name": "Affordable Crowns",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "5",
"worstRating": "1"
}
}
]
}
</script>
Once you've created your schema, you can insert it into the head of your homepage and publish your changes. The schema can be tested through the Google Structured Data Testing Tool to ensure it's correct.
For more in-depth information on JSON-LD and Local Business Schema, check out resources like The JSON-LD Markup Guide To Local Business Schema - Whitespark and JSON-LD Implementation Guide for Structured Data Markup - Portent.
Boost Your Local Business Visibility Today
By using Local Business Schema with Webflow, you can enhance your organic search results and boost your business's visibility. Remember, the key is to provide as much relevant and accurate information about your business as possible. Get started today and watch your local business thrive!
Pro Tip: Leverage the Power of SameAs Property
One often overlooked, yet powerful aspect of the Local Business Schema is the 'sameAs' property. This property allows you to link your website with your business's social media profiles, providing search engines with additional information and context about your business. Here's how you can add it to your JSON-LD schema:
"sameAs": [
"http://www.facebook.com/yourbusiness",
"http://www.twitter.com/yourbusiness",
"http://plus.google.com/yourbusiness"
]
This way, not only you are providing more information to the search engines about your online presence, but it also helps to build trust and credibility in the eyes of your potential customers. So, don't forget to include the 'sameAs' property in your Local Business Schema!
