Your 3-Week, Self-Paced Curriculum
In less than a month, you’ll go from “we should use AI” to running a content engine that ships faster, hits brand standards, and proves ROI.
Foundations & Mental Models
Outcome:
Get your first “keyword → brief” workflow running and align it with your brand.
Learn a new way to think about content production — as a system, not a series of fire drills
Set up your Brand Kit so AI writes like your best writer, not a generic robot
Ship your first automated workflow to turn raw ideas into structured content briefs
Scale Your Creativity
Outcome:
Generate more content ideas and briefs than ever — without extra headcount.
Learn the exact prompting patterns top SEO/content teams use for consistent, high-quality outputs
Chain prompts together so each step builds on the last
Batch your work — go from running one-off tasks to producing 100+ pieces at a time
Make AI Brand-Safe
Outcome:
Stop editing bad AI drafts — make them right the first time.
Build a searchable knowledge base so AI has your playbooks, products, and POV baked in
Enforce brand voice automatically so every output feels on-brand
Structure data once so it’s reused forever — no more copy-pasting guidance
Do Research Like a Pro
Outcome:
Ship better content with source-backed insights and zero hallucinations.
Pull live data from Google and other sources, then fact-check it
Surface the best competitor examples, stats, and quotes for your writers
Package research into ready-to-use insights inside your briefs
Automate QA & Review
Outcome:
Get to “publish-ready” faster without bottlenecks.
Automatically flag style, grammar, and brand-rule violations
Suggest edits in-line for faster approvals
Track changes with before/after diffs your editors will love
Operate at Scale
Outcome:
Turn your workflows into a repeatable, reportable machine.
Schedule and run entire campaigns at once
Push content directly into your CMS (Webflow, WordPress, etc.)
Add checks for quality, performance, and reliability so nothing slips through
Capstone Project & Graduation
Outcome:
You’ll launch a working workflow that saves hours, improves quality and unlocks scale - then package it into a case study.
This becomes your certification project
Show up on our public roster of certified pros
Prove to your boss (and future bosses) that you can run AI-powered content operations that move the needle