How to extract keywords from Sprout Social Social Media Posts using generative AI

Keyword Identification

Sprout Social

If you're looking to gain insights from your social media posts, you might be overwhelmed by the sheer amount of data available. However, with the power of generative AI, you can quickly and easily extract keywords from your Sprout Social social media posts to gain valuable insights. In this post, we'll show you how.

What is Keyword Extraction?

Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key information and themes from text, which has many applications, such as search engine optimization (SEO), content analysis, and topic modeling.

Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text.

You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important information and themes.

Example Use Cases

Use cases for extracting keywords from Sprout Social social media posts include:

Identifying popular topics or trends among your followers
Tracking sentiment and engagement levels for specific campaigns or posts
Informing content creation and strategy based on what resonates with your audience
Identifying influencers or brand advocates
Monitoring brand reputation and identifying potential issues or crises

Teams that might find these use cases helpful include: social media, marketing, communications, and brand management.

Accessing Your Sprout Social Data

To extract keywords from your Sprout Social social media posts, you'll need to access your data through the Sprout Social API. This will allow you to retrieve data for specific time ranges and social media platforms, and to filter by keywords or hashtags. Once you have your data, you can use a generative AI tool, such as MonkeyLearn, to perform keyword extraction.

For more information on the Sprout Social API see here: https://developers.sproutsocial.com/

Identifying Preliminary Keywords

Before you begin your keyword extraction, it can be helpful (but not necessary) to identify common keywords or hashtags that you may want to extract from your social media posts. Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. This can help you gain more comprehensive insights.

Once you have your data and preliminary keywords identified, you can use a generative AI tool, such as MonkeyLearn, to automatically extract keywords from your Sprout Social social media posts. This will help you gain valuable insights into what's resonating with your audience and inform your social media strategy moving forward.

By utilizing keyword extraction and generative AI, you can quickly and easily gain insights from your Sprout Social social media posts that would be otherwise time-consuming and difficult to analyze manually. Try it out and see how it can benefit your team!

Using AirOps to perform Keyword Identification

With AirOps, you can easily extract relevant keywords and phrases from your text-based data using the Keyword Identifier data app. Here's how:

Select "Keyword Identifier" from the Data Apps page. The input required for Keyword Identifier is the "text_field" which is the input text data.
Decide where you want the analysis to be performed and stored. The Keyword Identifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_KEYWORD_IDENTIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_KEYWORD_IDENTIFIER(text_field) as result
FROM
your_table
```
Execute the keyword extraction analysis by running the SQL query. The output will contain an array of keywords and phrases extracted from the input text data.

Example Input:

"Hello, I am having trouble with my account. I cannot seem to log in and I have tried resetting my password multiple times."

Example Output:
```
"keywords": ["trouble", "account", "log in", "resetting", "password", "multiple times"],"summary": "A customer is having trouble logging into their account and has tried resetting their password multiple times."
```

Using AirOps to perform Sentiment Analysis

With AirOps, you can easily perform sentiment analysis on any text data such as reviews, support tickets, or sales calls using Sentiment Analyzer. Here’s how:

Select "Sentiment Analyzer" from the Data Apps page. The only input for Sentiment Analyzer is some text to analyze.
Decide where you want the analysis to be performed and stored. The Sentiment Analyzer data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_SENTIMENT_ANALYZER.

Here is an example SQL query:
```
SELECT
AIROPS_SENTIMENT_ANALYZER(text_field) as result
FROM
your_table
```
Execute the sentiment analysis by running the SQL query. The output will contain a sentiment score and sentiment summary, as well as a list of positive and negative keywords extracted from the input text data.
Input:
"I'm sorry to say that I had a terrible experience with your product. The customer service was unresponsive and the product didn't work as advertised."
Output:
```
"positive_keywords": [],"negative_keywords": ["terrible experience", "customer service", "unresponsive", "product", "didn't work", "advertised"],"score": -0.8,"sentiment": "Very Negative"
```

Using AirOps to perform Text Classification

With AirOps, you can easily perform classification using generative AI. Here’s how:

Select "Text Classifier'' from the Data Apps page. Below are the possible inputs for Text Classifier.text_field: The input text data.categories (optional): Categories can be specified as a comma-separated list. Leave empty for automatic determination.multi_category: Set to “true” if the text can belong to multiple categories, or “false” if it can only belong to one category.
Decide where you want the analysis to be performed and stored. The Text Classifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_CLASSIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_CLASSIFIER(text_field, categories, multi_category) as result
FROM
your_table
```
Execute the classification analysis by running the SQL query. The output will contain a list of keywords extracted from the input text data that are relevant to the identified categories and a list of categories that the input text data belongs to based on the provided categories or automatic determination.

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