How to extract keywords from BirdEye Online Reviews using generative AI

Keyword Identification

BirdEye

As a business owner or marketer, you know how important it is to keep an eye on your online reviews. However, with so many reviews to go through, it can be challenging to identify the most important insights. In this post, we’ll show you how to use generative AI to automatically extract keywords from BirdEye online reviews, making it easier to identify trends, customer sentiment, and areas for improvement.

What is Keyword Extraction?

Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key information and themes from text for many applications, such as search engine optimization (SEO), content analysis, and topic modeling.

Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text. You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important information and themes.

Example Use Cases

Use cases for extracting keywords from BirdEye online reviews include:

Identifying customer sentiment and satisfaction levels
Identifying common pain points and areas for improvement
Monitoring brand reputation and identifying potential crises
Identifying strengths and weaknesses in customer service and support
Improving the effectiveness of marketing campaigns

Teams that might find these use cases helpful include: customer support, customer success, product, marketing, and operations.

Finding your Input Data and Identifying Preliminary Keywords

You first need to identify the data that you want to work with. Here, we are looking at BirdEye online reviews. You can extract this data using the BirdEye API, export it in CSV format, or query a list of reviews from your data warehouse or BI tool.

Next, it can be helpful (but not necessary) to identify common keywords that you may want to extract from your reviews. Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. For example, you might find that recurring mentions of long wait times may indicate that your business needs to improve its scheduling system.

Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract keywords from your BirdEye online reviews. This will help you identify the most important insights quickly and efficiently, allowing you to make data-driven decisions for your business.

Step-by-Step Instructions:

Access your BirdEye account and navigate to the reviews section.
Select the reviews you want to analyze and export them in CSV format.
Import the CSV file into a keyword extraction tool that supports generative AI.
Train the tool to identify the keywords you are interested in by providing it with a labeled dataset of text. You can also use pre-trained models if they are available.
Run the tool to extract the keywords from your BirdEye online reviews. The tool will automatically identify the most important keywords and provide you with a summary of the insights.

By following these steps, you can quickly and efficiently extract the most important keywords from your BirdEye online reviews. This will help you stay on top of customer sentiment and identify areas for improvement, allowing you to make data-driven decisions for your business.

Using AirOps to perform Keyword Identification

With AirOps, you can easily extract relevant keywords and phrases from your text-based data using the Keyword Identifier data app. Here's how:

Select "Keyword Identifier" from the Data Apps page. The input required for Keyword Identifier is the "text_field" which is the input text data.
Decide where you want the analysis to be performed and stored. The Keyword Identifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_KEYWORD_IDENTIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_KEYWORD_IDENTIFIER(text_field) as result
FROM
your_table
```
Execute the keyword extraction analysis by running the SQL query. The output will contain an array of keywords and phrases extracted from the input text data.

Example Input:

"Hello, I am having trouble with my account. I cannot seem to log in and I have tried resetting my password multiple times."

Example Output:
```
"keywords": ["trouble", "account", "log in", "resetting", "password", "multiple times"],"summary": "A customer is having trouble logging into their account and has tried resetting their password multiple times."
```

Using AirOps to perform Sentiment Analysis

With AirOps, you can easily perform sentiment analysis on any text data such as reviews, support tickets, or sales calls using Sentiment Analyzer. Here’s how:

Select "Sentiment Analyzer" from the Data Apps page. The only input for Sentiment Analyzer is some text to analyze.
Decide where you want the analysis to be performed and stored. The Sentiment Analyzer data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_SENTIMENT_ANALYZER.

Here is an example SQL query:
```
SELECT
AIROPS_SENTIMENT_ANALYZER(text_field) as result
FROM
your_table
```
Execute the sentiment analysis by running the SQL query. The output will contain a sentiment score and sentiment summary, as well as a list of positive and negative keywords extracted from the input text data.
Input:
"I'm sorry to say that I had a terrible experience with your product. The customer service was unresponsive and the product didn't work as advertised."
Output:
```
"positive_keywords": [],"negative_keywords": ["terrible experience", "customer service", "unresponsive", "product", "didn't work", "advertised"],"score": -0.8,"sentiment": "Very Negative"
```

Using AirOps to perform Text Classification

With AirOps, you can easily perform classification using generative AI. Here’s how:

Select "Text Classifier'' from the Data Apps page. Below are the possible inputs for Text Classifier.text_field: The input text data.categories (optional): Categories can be specified as a comma-separated list. Leave empty for automatic determination.multi_category: Set to “true” if the text can belong to multiple categories, or “false” if it can only belong to one category.
Decide where you want the analysis to be performed and stored. The Text Classifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_CLASSIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_CLASSIFIER(text_field, categories, multi_category) as result
FROM
your_table
```
Execute the classification analysis by running the SQL query. The output will contain a list of keywords extracted from the input text data that are relevant to the identified categories and a list of categories that the input text data belongs to based on the provided categories or automatic determination.

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