How to classify Zendesk Support Tickets & Chats with generative AI

Text Classification

Zendesk

Providing excellent customer service is crucial for any business. One of the most important aspects of customer service is resolving customer issues quickly and effectively. However, manually sorting through support tickets and chats can be time-consuming and prone to errors. In this post, we'll show you how to use generative AI to automatically classify Zendesk support tickets and chats, saving time and improving the customer experience.

What is Text Classification?

Text classification is a form of natural language processing that involves using machine learning algorithms to automatically assign predefined categories or labels to text data. The algorithms learn from a training set of labeled text data and use statistical models to identify patterns and features in the text that can be used to classify new, unseen text data.

Text classification is used in a wide range of applications, from spam detection in emails to sentiment analysis in social media posts and reviews. It has become an essential tool for many industries that rely on large amounts of text data, helping to automate tasks and extract valuable insights from the data.

Example Use Cases

There are several use cases for classifying Zendesk support tickets and chats using generative AI. These include:

Automatically classify tickets by category and subcategory
Automatically prioritize urgent tickets
Identify and classify spam tickets and chats
Route tickets and chats to the appropriate department or team
Reduce average resolution time

Teams that might find these use cases helpful include customer support, customer success, product, operations, and finance.

Accessing Your Data and Identifying Categories

The first step in classifying your Zendesk support tickets and chats is to identify the data you want to work with. You can extract this data using the Zendesk API, export it in CSV format, query a list of tickets and chats from your data warehouse or BI tool, or copy and paste an example ticket or chat.

For more information on the Zendesk API, visit the Zendesk developer documentation: https://developer.zendesk.com/

Next, you need to find or create your list of categories for classifying the tickets and chats. This might include ticket and chat categories, ticket and chat subcategories, or urgency levels.

Common examples of support ticket and chat categories include:

Technical issues
Billing and payment issues
Product information and features
Customer feedback and suggestions
Shipping and delivery issues
Account management
General inquiries
Return and exchange requests
Training and education
Sales and marketing

Once you have your data and categories, you can use generative AI to automatically classify your Zendesk support tickets and chats. This will help you to reduce the time it takes to process support tickets and chats and ensure that they are routed to the correct point of contact.

By using generative AI to classify your support tickets and chats, you can save time and improve the customer experience. With the right tools and data, anyone can implement text classification in their business and reap the benefits.

Using AirOps to perform Keyword Identification

With AirOps, you can easily extract relevant keywords and phrases from your text-based data using the Keyword Identifier data app. Here's how:

Select "Keyword Identifier" from the Data Apps page. The input required for Keyword Identifier is the "text_field" which is the input text data.
Decide where you want the analysis to be performed and stored. The Keyword Identifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_KEYWORD_IDENTIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_KEYWORD_IDENTIFIER(text_field) as result
FROM
your_table
```
Execute the keyword extraction analysis by running the SQL query. The output will contain an array of keywords and phrases extracted from the input text data.

Example Input:

"Hello, I am having trouble with my account. I cannot seem to log in and I have tried resetting my password multiple times."

Example Output:
```
"keywords": ["trouble", "account", "log in", "resetting", "password", "multiple times"],"summary": "A customer is having trouble logging into their account and has tried resetting their password multiple times."
```

Using AirOps to perform Sentiment Analysis

With AirOps, you can easily perform sentiment analysis on any text data such as reviews, support tickets, or sales calls using Sentiment Analyzer. Here’s how:

Select "Sentiment Analyzer" from the Data Apps page. The only input for Sentiment Analyzer is some text to analyze.
Decide where you want the analysis to be performed and stored. The Sentiment Analyzer data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_SENTIMENT_ANALYZER.

Here is an example SQL query:
```
SELECT
AIROPS_SENTIMENT_ANALYZER(text_field) as result
FROM
your_table
```
Execute the sentiment analysis by running the SQL query. The output will contain a sentiment score and sentiment summary, as well as a list of positive and negative keywords extracted from the input text data.
Input:
"I'm sorry to say that I had a terrible experience with your product. The customer service was unresponsive and the product didn't work as advertised."
Output:
```
"positive_keywords": [],"negative_keywords": ["terrible experience", "customer service", "unresponsive", "product", "didn't work", "advertised"],"score": -0.8,"sentiment": "Very Negative"
```

Using AirOps to perform Text Classification

With AirOps, you can easily perform classification using generative AI. Here’s how:

Select "Text Classifier'' from the Data Apps page. Below are the possible inputs for Text Classifier.text_field: The input text data.categories (optional): Categories can be specified as a comma-separated list. Leave empty for automatic determination.multi_category: Set to “true” if the text can belong to multiple categories, or “false” if it can only belong to one category.
Decide where you want the analysis to be performed and stored. The Text Classifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_CLASSIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_CLASSIFIER(text_field, categories, multi_category) as result
FROM
your_table
```
Execute the classification analysis by running the SQL query. The output will contain a list of keywords extracted from the input text data that are relevant to the identified categories and a list of categories that the input text data belongs to based on the provided categories or automatic determination.

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