Webinar: LLM Visibility vs SEO KPIs with Crystal Carter of Wix.com

You can’t just track keyword positions anymore.

​Brands need new ways to measure impact, mentions, and mindshare across tools like ChatGPT, Perplexity, and Gemini.

​How do you bridge the gap?

​That’s why we’re thrilled to be joined by Crystal Carter, Head of SEO Communications at Wix. Crystal has been leading the charge in help brands adapt to these AI-driven shifts, and she'll bring her insights, tools, and frameworks to this must-attend session.

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​What You’ll Learn:

​✅ How to track brand mentions and visibility in tools like ChatGPT, Perplexity, and Gemini
✅ How to measure and report LLM referral traffic in GA4 and other analytics tools
✅ Why LLM citations are the new backlinks & and how to monitor them
✅ What metrics matter now (and what’s just noise)
✅ How to communicate LLM impact to leadership and clients

​This session is for anyone trying to make sense of the new search frontier and to bring clear, actionable insights back to their orgs.

​You’ll walk away with frameworks, workflows, and tools to track the right metrics and prove brand visibility in a world beyond blue links.

​Special Guest: Crystal Carter

​🔹 Head of SEO Communications at Wix
🔹 International speaker, strategist, and educator on search and digital marketing

​Who is this for?

​📈 SEO & Content Leaders – Understand LLM visibility and how to track it
🧠 Growth & Marketing Teams – Show LLM impact with new KPIs
🤝 Agencies & Consultants – Explain and measure LLM performance for clients