T3 cuts content creation costs by 90% and improves quality with AirOps

The Customer

Lauren Polinsky is the SEO Manager at T3 Services Group, a leading organization that partners with residential HVAC, plumbing, and electrical service companies to enhance their operations and drive growth. Founded on the principle that the home services trades have the power to transform lives and communities, T3 aims to provide world-class resources and support to its partner companies.

In this post, Lauren talks to us about how T3 Services Group has applied AI to automating their content production workflows, and how they improved their content creation speed by over 60% with the help of AirOps.

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The Problem

T3 Services Group needed to build and maintain websites for their growing portfolio of home services companies. As an early-stage startup, they lacked the resources to hire dedicated teams to create custom AI workflows for generating website content at scale. Lauren and her team were spending up to 8 weeks per website, focusing solely on content creation and unable to work on other critical tasks.

It was taking us closer to 8 weeks to get a site out. I couldn't do anything else. With so much manual work and follow-up to do, it was an increasing challenge to manage these launches with so much else on my plate. 

‍— Lauren Polinsky, SEO Manager at T3 Services Group

This slow process limited their ability to scale operations, made it difficult to maintain consistent quality across multiple sites, and led to employee burnout. Additionally, outsourcing content creation proved to be expensive and often resulted in business continuity hurdles when writers changed. This further complicated their efforts to efficiently manage and grow their digital presence for multiple clients.

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The Solution

T3 Services Group turned to AirOps for its powerful AI-driven content creation capabilities, user-friendly interface and low-code builder studio. Using AirOps, Lauren and her team built custom workflows to automate content generation for key website pages, including service pages and blog posts. This solution empowered T3's team members to leverage AI effectively, eliminating the need for specialist hires and expensive outsourcing.

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[AirOps] is the difference between wanting to cry and pull your hair out at the end of the day, and actually being excited about the job and content process again.

‍— Lauren Polinsky, SEO Manager at T3 Services Group

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The Impact

By leveraging AirOps, T3 Services Group:

• Reduced content creation costs by over 90%, while simultaneously improving output quality
• Accelerated blog content creation for new sites by up to 80%, reducing time from 4-8 weeks to just 4 days 
• 60% improvement in delivery speed, ​enabling faster client success by reducing website launch time from 8 weeks to under 1 month
• Reduced content creation for Service Pages from 2 weeks of full-time work to 3-4 days of part-time work
• Increased SEO reporting development and accuracy of reports for GMs and Board Members targeting the most impactful keywords,
• Improved employee productivity and job satisfaction by automating repetitive content creation tasks
• Enhanced and automated SEO practices through better keyword optimization and content structuring

AirOps took a process that used to take me over an hour per page and turned it into 8 total minutes. I was able to launch a full site in less than a month. Every service page was published. Every blog post was published. My reporting was set up perfectly with AirOps already aligning everything for me. I truly credit keeping my sanity to AirOps.

‍ — Lauren Polinsky, SEO Manager at T3 Services Group

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Lauren’s Key AirOps Features

1. Customizable AI workflows that incorporate web scraping, keyword research, internal link building, and content optimization
2. Output formatting to generate publish-ready HTML and markdown, reducing manual formatting time
3. Integration with SEO tools like Semrush, Teamwork, and WordPress for automated reporting and insights

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Get Started with AirOps:

Are you looking to grow faster and more efficiently? Learn how AirOps can help you build and scale AI-powered workflows to drive results for your business. Book a call with our team today to get started.