The 8 Best MarketMuse Alternatives for Content Optimization

Finding the right content optimization platform is essential for businesses aiming to improve their SEO strategies and drive organic growth. MarketMuse is a popular choice for content optimization, but it’s not the only option. 

Depending on specific needs like scalability, integration capabilities, or cost-efficiency, several alternatives may provide a better fit. If you’re already a MarketMuse user and are facing some difficulties in achieving your desired goals, considering other alternatives may be a good idea to attain your unique goals and technical requirements. 

This article will talk about some top alternatives to MarketMuse, offering insights into tools that can help streamline content creation, enhance SEO, and support data-driven decision-making at scale.

1. AirOps

AirOps is an AI-powered growth platform tailored for organizations aiming to efficiently amplify their organic growth and content marketing efforts. It integrates data sources and AI workflows to streamline content creation and optimization processes.

At its core, AirOps offers over 40 AI models and supports multimodal inputs, making it a versatile tool for a wide range of content and SEO tasks.

This platform stands out for its ability to merge first-party and third-party data, offering a holistic view of your content's performance and opportunities for growth.

AirOps vs. MarketMuse: How Do They Compare?

If you’re a MarketMuse customer looking to switch to AirOps, here is what you can expect when you move over to our platform.

• AI Models and Workflow Customization: AirOps offers over 40 AI models, including GPT, Claude, Perplexity, Opus, and more, along with customizable workflows tailored to your specific needs. MarketMuse focuses more on content optimization and planning with its set of tools and its ‘patented’ AI model. There is no information available on what those AI models are.
• Data Integration: AirOps integrates both first-party and third-party data, providing a more comprehensive view of content and SEO strategy. Furthermore, AirOps pulls in premium SEO data from its SEMrush integration. MarketMuse primarily uses an internal analysis-based approach with its ‘commodity data sources’. There is no information on what those data sources are or their credibility.
• Multimodal Inputs Support: AirOps supports multimodal inputs, enhancing the flexibility in processing content and data. This is a feature not as prominently highlighted by MarketMuse.
• CMS and Third-Party Tool Integration: AirOps boasts extensive CMS integrations, facilitating a seamless experience within your existing content management ecosystem. AirOps can integrate with Contently, Webflow, WordPress, Shopify, and more! MarketMuse, on the other hand, may require manual data transfer between platforms.

AirOps Features and Benefits

AirOps packs a robust set of features designed to enhance your content strategy and SEO performance.

Growth Templates

AirOps provides a growing collection of pre-built templates designed to streamline content creation and SEO strategies. These templates cover various tasks like content creation, optimization, and technical SEO improvements. 

Built by a community of GTM experts, these templates are ideal for businesses looking to automate and scale their marketing efforts without sacrificing quality. Users can instantly access templates for writing content briefs, listicle articles, keyword research reports, and more. The templates accelerate workflows by offering detailed guidance and automation at every step. 

By using these templates, businesses can efficiently execute complex tasks, improve their SEO rankings, and produce high-quality content without heavy manual intervention. This makes it easier to scale efforts while maintaining alignment with business objectives.

AirOps Grid

The AirOps Grid is a powerful tool that allows businesses to execute AI-driven workflows in bulk, making it perfect for tasks that require processing large volumes of data. Whether it's content generation, natural language processing, or data enrichment, the Grid centralizes operations and allows teams to manage outputs in one place. 

Businesses can either import a CSV file or create a blank Grid to start organizing their workflows. The Grid supports complex automation, significantly improving efficiency across various operations.

Content Creation and Optimization

AirOps combines content creation and optimization into one streamlined workflow, enabling businesses to produce engaging, SEO-optimized content at scale. Using AI, AirOps helps create human-centered content that resonates with your audience while adhering to SEO best practices. 

The platform supports automated workflows for keyword strategy, technical SEO, and on-brand content creation, ensuring that every piece aligns with your brand’s voice and enhances your search visibility. With integration options for first-party and third-party data, AirOps further personalized content for better performance. 

E-Commerce

AirOps is a game-changer for e-commerce businesses, offering AI-driven solutions to enhance product detail pages (PDPs), SEO, and SEM at scale. With AirOps, companies can generate on-brand, SEO-optimized content for long-tail search terms, improving organic traffic and reducing customer acquisition costs (CAC). 

The platform allows businesses to optimize product titles, descriptions, and reviews while integrating high-quality images, all without the need for a dedicated development team. This automation enables e-commerce brands to scale their paid marketing efforts through personalized landing pages, which are tailored to customer search intent. AirOps seamlessly integrates with platforms like Shopify and Webflow, further optimizing the e-commerce experience.

Brand Kits

With the AirOps Brand Kits, you can maintain brand consistency across all content produced on the platform. It enables businesses to establish their visual and tonal guidelines, such as logo application, color palettes, and messaging styles. This functionality is crucial for ensuring a cohesive brand voice, particularly when various teams or external partners contribute to content development.

By centralizing brand standards, the Brand Kit mitigates inconsistencies and strengthens brand identity across all interactions, ensuring that every piece of content aligns with the company's overarching branding strategy.

Knowledge Bases

AirOps' Knowledge Bases feature allows businesses to consolidate their brand expertise, turning it into a strategic marketing resource. By linking brand data with large language models (LLMs), companies can produce content that embodies their distinct voice and viewpoint.

This tool guarantees uniform messaging across all platforms, ensuring that AI-generated content resonates as if it were crafted by a genuine team member. Additionally, it facilitates the repurposing of content across various channels, enabling businesses to expand their content initiatives without compromising on quality.

With its semantic search capabilities and integration of both first-party and third-party data, AirOps Knowledge Bases empower businesses to uphold a robust and cohesive brand identity.

AirOps Pricing

The pricing plans of AirOps are designed to cater to various needs, from startups to large enterprises, offering scalability and flexibility.

• Starter: $0/month for 1,000 tasks per month
• Starter (Paid): $199 per month for 10,000 tasks per month
• Scale: Custom pricing meant to scale content operations
• Agency: Custom pricing meant for enterprises with a large number of users. Support unlimited users.

Looking to scale your content strategy with AI? Try AirOps today and experience data-driven growth like never before.

2. Frase

Frase is designed to streamline the SEO and content creation process. It equips content creators with AI-driven tools for faster, research-based content development. From analyzing search queries to generating SEO-optimized outlines and drafts, Frase supports an integrated approach to content marketing.

Frase Features and Benefits

Frase introduces a suite of features aimed at enhancing the efficiency and effectiveness of content creation and SEO optimization.

Research-based AI Content

Frase analyzes top search results to generate research-driven content briefs. This ensures your content is aligned with current SEO trends and user intent.

Quickly gather insights from competitors' content without manually sifting through search results. Frase presents a streamlined overview of key metrics directly relevant to your topic.

Unified SEO Content Workflow

From research to optimization, Frase offers a single platform to manage the entire content creation process. This consolidation significantly reduces the time and effort required to produce high-quality, SEO-friendly content.

Create detailed content outlines by leveraging AI or by selecting headings from SERP results. The platform's Outline Builder simplifies structuring your content for better readability and SEO impact.

SERP-inspired AI Content Writing

Utilize Frase's AI Writer to turn outlines into full-fledged drafts instantly. This feature enables rapid content creation so your articles are comprehensive and SEO-optimized.

The AI Writer also supports generating various types of content, including introductions, FAQs, and headings.

Frase Pricing

Frase's pricing plans cater to individual content creators, small teams, and large organizations. They offer scalable solutions based on the number of search queries and users.

• Free Trial: $0/month
• Solo: $15/month 
• Basic: $45/month
• Team: $115/month

3. Clearscope

Clearscope is a content optimization software that helps content creators and SEO professionals improve their content's relevance and performance in search engines. It provides tools for keyword research, content optimization, and performance tracking. This makes it easier to understand what content will perform best.

Clearscope Features and Benefits

Clearscope offers a range of features designed to streamline the content creation and optimization process, ensuring your content is both high-quality and SEO-friendly.

AI Content Outlines

Clearscope uses AI to generate content outlines based on top-performing search results. This feature helps users quickly understand the structure and topics that should be covered in their content to rank well.

The outlines include suggestions for headings and subtopics. It’s easier to start writing content that is optimized for search engines right away.

With AI Content Outlines, users save time on research helping them focus more on creating compelling content that resonates with their audience.

Unlimited Projects and Users

Clearscope allows for unlimited projects and users. This supports collaboration among team members so they can work together seamlessly on content projects.

By allowing unlimited users, Clearscope ensures that external writers, editors, and other stakeholders can easily access and contribute to projects. This enhances the overall content production process.

Keyword Discoveries and Content Inventory

Users can also discover new keywords and track their content inventory efficiently. This feature aids in identifying new content opportunities and optimizing existing content for better performance.

Keyword Discoveries provide insights into what potential readers are searching for. This allows users to tailor their content to meet these needs.

The Content Inventory feature helps users manage and monitor their content's performance over time, ensuring that they can easily identify and update underperforming content.

Clearscope Pricing

Clearscope's pricing plans are designed to accommodate the needs of different users—from those getting started with content optimization to large teams and agencies.

• Essentials Plan: $189/month
• Business Plan: $399/month
• Enterprise Plan: Custom Pricing

4. Surfer SEO

Surfer SEO is an advanced content optimization tool for optimizing website content and improving search engine rankings. It analyzes key factors that impact search rankings and helps create user-friendly, search engine-optimized content.

Surfer SEO Features and Benefits

Surfer SEO offers a comprehensive set of features aimed at enhancing the visibility and performance of your content on search engines.

Keyword Input Suggestions in Content Editor

This tool simplifies the keyword research process by providing suggestions as you type, including difficulty and volume metrics. Quickly discover relevant secondary keywords and streamline multi-keyword analysis without the need for additional searches.

Import Existing Content into Content Editor

Optimize existing articles with ease by importing content directly from a URL, receiving optimization guidelines and a content score instantly. This feature removes the need for manual copy-pasting, making content optimization more efficient.

Auto-Optimize

Automatically enhance your content score by adding relevant terms identified by Surfer's algorithms, maintaining the original message and tone. Get live feedback and tips to improve your content and boost its search ranking.

Surfer SEO Pricing

Surfer SEO offers various pricing plans tailored to different needs, from freelancers and small business owners to large agencies and marketing teams, each providing a set of features designed to optimize the content creation and SEO process.

• Essential: $89/month
• Scale: $129/month
• Scale AI: $219/month
• Enterprise: Custom Pricing

5. SEMrush 

SEMrush is a comprehensive digital marketing tool that offers a suite of features designed to enhance online visibility and discover marketing insights. This platform assists marketers in tasks ranging from SEO and PPC to social media and content marketing.

SEMrush Features and Benefits

SEMrush provides a broad spectrum of features aimed at optimizing digital marketing strategies.

Keyword Research

This powerful tool offers comprehensive information on keyword volume, competition, trends, and variations. It is invaluable for pinpointing the most effective keywords to boost website traffic. With SEMrush's keyword research, marketers gain valuable insights into keyword competitiveness, enabling them to prioritize their strategies with precision.

On-page SEO

SEMrush conducts thorough website audits to uncover SEO issues and offers practical suggestions to enhance your site's visibility and overall health in search engine results. The on-page SEO checker pinpoints technical issues and optimization prospects, delivering advice on creating more relevant and compelling content.

Content Marketing

SEMrush Writing Assistant provides content marketers with a suite of tools to create, optimize, and analyze the effectiveness of their content. The platform furnishes valuable data on popular subjects and content efficacy, empowering marketers to craft compelling content that captures their audience's interest and encourages interaction.

SEMrush Pricing

SEMrush offers several pricing plans tailored to different business needs and scales, from individuals and small teams to large enterprises.

• Pro Plan: $139.95/month
• Guru Plan: $249.95/month
• Enterprise Plan: $5,000/month

AirOps directly pulls in data from SEMrush by using their API. If you’re looking to save money on the extra subscription, opt for AirOps instead of buying a separate SEO tool.

6. Ahrefs

Ahrefs is a comprehensive SEO toolset that helps marketers, content creators, and SEO professionals boost their online presence, monitor their competition, and optimize their websites. It offers a range of features, from keyword research and backlink analysis to content and technical SEO tools.

Ahrefs Features and Benefits

Ahrefs provides various features designed to enhance your SEO efforts and digital marketing strategies.

Site Explorer

Site Explorer provides a detailed look into a website's organic search traffic and backlink profile. It helps you analyze your competitor's search traffic, understand their keyword rankings, and explore their most valuable pages.

This tool offers insights into the strategies that work for competitors, enabling you to adapt and refine your SEO and content strategies for better performance.

Keywords Explorer

Keywords Explorer supports SEO professionals with in-depth keyword research. It presents keyword difficulty scores, search volume, and click metrics. It also shows the estimated traffic potential for ranking in the top positions.

This feature provides a rich database of keyword ideas and variations, helping uncover opportunities for both short-tail and long-tail keywords and optimizing content to meet user intent and search engine criteria.

Content Explorer

Content Explorer searches a vast database of web pages for topics relevant to your niche. It identifies high-performing content in your industry and offers insights into what attracts backlinks and social shares.

This feature is instrumental in finding content gaps, understanding what resonates with your audience, and discovering potential sites for outreach and backlink acquisition.

Ahrefs Pricing

Ahrefs offers several pricing plans designed to fit different needs, from individual bloggers and small businesses to large enterprises and agencies.

• Lite Plan: $129/month
• Standard Plan: $249/month
• Advanced Plan: $449/month
• Enterprise Plan: Annual charges, starts at $14,990.

7. Serpstat

Serpstat is an all-in-one SEO platform designed for professionals looking to enhance their digital marketing efforts. It provides tools for SEO, PPC, content marketing, and competitor analysis, making it a versatile choice for marketers aiming to improve their online presence.

Serpstat Features and Benefits

Serpstat offers a robust set of features to optimize digital marketing strategies from various angles.

Keyword Research

Serpstat's keyword research tool provides extensive data on search volume, keyword difficulty, and competitive analysis. This helps users uncover high-potential keywords for their campaigns.

This feature allows for exploring related keywords and suggestions, enhancing content relevance and search engine visibility.

Rank Tracking

Keep track of your website's search engine rankings for target keywords and compare performance against competitors. Serpstat provides daily updates and insights into ranking trends.

The rank tracker is designed to support local SEO efforts, allowing monitoring rankings at the city or region level.

Site Audit

Conduct comprehensive audits of your website to identify SEO issues that could be hindering its performance. Serpstat prioritizes issues to help you focus on the most critical fixes.

This tool is essential for maintaining website health and ensuring it meets the latest SEO standards for optimal performance.

Serpstat Pricing

Serpstat's pricing plans are designed to cater to various user needs, from individuals and small teams to large agencies and enterprises.

• Individual Plan: $59/month ($600/year)
• Team Plan: $119/month ($1,200/year)
• Agency Plan: $479/month ($4,920/year)

8. Content Harmony

Content Harmony is a content marketing software that aims to streamline the content creation process by combining AI and competitor data analysis. It serves as a tool to reduce the time spent on busywork in content marketing, allowing teams to focus more on the creation aspect. Their platform intends to make content brief creation faster, standardized, and more data-driven, catering to agencies, content teams, freelance writers, publishers, and affiliates.

Content Harmony Features and Benefits

Content Harmony introduces a series of features designed to enhance the efficiency and effectiveness of content marketing efforts.

Analyze Search Intent

Content Harmony delves deep into understanding the search intent behind queries, ensuring content aligns with what users are searching for.
This approach enables the creation of more targeted and relevant content, increasing the likelihood of ranking higher in search engine results.

Build Outlines Covering Key Questions

The tool facilitates the building of detailed content outlines that address readers' questions. Covering all relevant aspects and questions makes the content more engaging and informative for readers.

Identify Visual Content Requirements

By analyzing the types of visual content competitors use, Content Harmony recommends the visual elements your content might need.

This ensures that content is rich in information and visually appealing, catering to a wider range of user preferences.

Content Harmony Pricing

Content Harmony offers a variety of pricing plans tailored to different content production scales, from small teams managing monthly content calendars to agencies and publishers handling daily content at a larger scale.

• 5 Content Workflows Plan: $50/month
• 12 Content Workflows Plan: $99/month
• 25 Content Workflows Plan: $199/month

What to Look for in a MarketMuse Alternative?

When diving into the sea of MarketMuse competitors, several criteria stand out to guide your choice:

• Comprehensive AI Models: This tool offers a range of AI models that cater to various content and SEO needs, enhancing your strategy.
• Data Integration Capabilities: Look for platforms that integrate first-party and third-party data, providing a fuller picture of your content's performance.
• Workflow Customization: The ability to tailor workflows to your needs increases efficiency and effectiveness.
• Support for Multimodal Inputs: This feature allows you to process content and data more flexibly, accommodating diverse content formats.
• Robust CMS and Third-Party Tool Integration: Seamless integration with your existing tools streamlines your workflow, making your content strategy more cohesive.

What Is the Best MarketMuse Alternative?

Get Started with AirOps

AirOps leads the pack as the optimal MarketMuse alternative due to its comprehensive suite of over 40 AI models, robust data integration capabilities, and customizable workflows. Our platform supports multimodal inputs and offers extensive CMS and third-party tool integration, making it a flexible and powerful tool for enhancing your content strategy and SEO performance.

Choosing AirOps means opting for a platform that understands the complexity of digital content creation and the necessity of data-driven decisions. Our AI models are designed to streamline your workflow, making content optimization efficient and effective.

In our journey at AirOps, we consistently aim to empower content creators and SEO professionals by providing tools that facilitate growth and scalable, high-precision growth.

Supercharge your content strategy today with AirOps. Try our AI-powered platform today and experience data-driven growth like never before.