How to Automate Your Website Management with AI

In our latest webinar, we partnered with Strapi and GrowthX Labs to reveal how AirOps has helped brands generate over 10 million incremental visitors using AI-powered workflows. Deepgram, in particular, published 4,000+ pages and increased their traffic by an incredible 24x leveraging this powerful approach.

Quick Recap of Key Takeaways

• AI is here to stay and your competitors are likely already using it to automate website management tasks
• Coupling the right content strategy with AI-assisted execution allows you to scale high-quality content creation
• Workflows can be built to automate meta title/description optimization, content refreshes, FAQ generation, and more
• Integrating your CMS (like Strapi) with AirOps enables easy deployment of AI-generated content at scale
• Focus on using AI to automate repetitive tasks you don't enjoy so you can spend more time on work you love

The Challenge Faced

Many companies struggle with managing the exponential growth of content on their websites. Manually updating meta descriptions, refreshing outdated content, generating FAQs and sales enablement materials for every new page is extremely time-consuming. Most teams can't keep up, leading to missed SEO opportunities and inconsistent site experiences.

The Results Achieved

By implementing AI workflows with AirOps, Deepgram were able to:

• Publish over 4,000 new pages
• Increase organic traffic by 24x
• Save countless hours of manual content management work
• Maintain high content quality via human-in-the-loop review steps

Workflow Deep Dive

In this webinar we covered over 5 real examples of how AI can be used to help create and manage high-quality content at scale. To view the full demos, check out the recording below.

Copywriting Recommender

Improving website copy is essential for enhancing user engagement and conversion rates. The Copywriting Recommender workflow automates the process of critiquing and enhancing the text on your web pages. By pulling in your company's description, voice, and tone guidelines, the workflow scrapes the content of a specific page and uses advanced AI models to analyze and suggest improvements. It provides multiple suggestions for each headline, statement, or section, allowing you to choose or combine options that best fit your brand. This not only saves time but ensures your content aligns with best practices in copywriting.

Automated Meta Title & Description Optimization

Optimizing meta titles and descriptions is crucial for improving click-through rates from search engine results. The Automated Meta Title & Description Optimization workflow streamlines this process by analyzing your webpage content and generating improved meta titles and descriptions. It scrapes your page, evaluates the existing metadata, and then uses AI to suggest enhancements that are more descriptive and engaging. By ensuring each page's metadata accurately reflects its content and is optimized for search visibility, you can potentially increase organic traffic without manual effort.

Page to Sales Enablement FAQs

Keeping sales teams informed about product updates is vital for effective selling. The Page to Sales Enablement FAQs workflow automates the creation of FAQs and sales enablement materials from new web pages or blog posts. By scraping the content of a product announcement or update, it identifies key features and benefits, generating a structured FAQ and drafting a sales email summarizing the update. This ensures both customers and sales teams are promptly informed and equipped with accurate information, enhancing communication and efficiency.

Content Creation: End-to-End Process

Scaling high-quality content production is challenging but essential for growth. The Content Creation: End-to-End Process workflow automates the content pipeline from keyword research to final draft. It begins with extensive keyword research, analyzing every page that ranks for a target keyword. It then generates a compelling title, allows for human review, and creates an outline. A base article is produced, followed by post-processing steps that adapt the content to match your brand's voice, add internal links, and generate meta titles and descriptions. Fact-checking and human review stages ensure accuracy and quality, significantly reducing the time required to produce content while maintaining high standards.

Content Optimization with Google Search Console Insights

Optimizing existing content based on user data can significantly improve search rankings and traffic. The Content Optimization with Google Search Console Insights workflow leverages data from Google Search Console to identify pages that can be improved. It pulls in metrics such as impressions, click-through rates, and positions for queries over the last 28 days. By filtering for pages ranking between positions 2 and 10, it identifies opportunities for optimization. The workflow then generates improved meta titles and descriptions and analyzes top-ranking competitor pages to suggest on-page enhancements. By understanding why other pages rank higher, it provides tactics to enhance your content, such as adding FAQs or adjusting structure, streamlining the process of content improvement.

Content Repurpose: YouTube Video to Published Blog

Repurposing video content into written articles expands your audience reach and improves SEO without extra effort. The Content Repurpose: YouTube Video to Published Blog workflow automates transforming a YouTube video into a fully published blog post. By inputting the video's URL, it retrieves the transcript and generates an organized article, including an outline, introduction, and body sections. It also creates a title and description. The final content is mapped to your website's data structure and automatically published via your CMS (e.g., Strapi). This allows content creators who prefer making videos to effortlessly expand their content into written form, saving time and enhancing their online presence.

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Best Practices and Key Learnings

Start Small and Simple

Don't try to go from zero to 100 with AI all at once. Begin by automating the repetitive tasks that bog down your team the most. Build your first workflow as an MVP and iterate from there.

Keep a Human in the Loop

While AI can produce impressive results, it's critical to maintain human oversight and review, especially before publishing. Use AI to accelerate creation, but always have an expert refine and approve the output.

Integrate Your CMS

Connecting your CMS with your AI workflow tool is a game-changer. It allows you to seamlessly push updated content and metadata without manual copying and pasting. The easier your process, the more you'll use it.

Focus on Your Strengths

Identify the work you and your team love doing - strategizing, analyzing, creating, etc. Then use AI to automate all the repetitive tasks surrounding that so you can maximize your time and talents. AI should enhance your capabilities, not replace them entirely.

Putting the Insights into Practice

We're hoping this webinar showcased the immense potential of intelligently automated website management. By strategically incorporating AI into your content workflows, you can dramatically scale your output, improve key metrics, and save valuable time. Review your current processes to identify the best opportunities for AI support, start small by building an initial workflow, and grow from there. The competitive advantage is yours for the taking.

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