How Programmatic SEO Can Drive Massive Traffic Gains

In a recent webinar hosted by Single Grain, Eoin Clancy from AirOps joined Eric Siu to explore how AI-powered workflows are revolutionizing SEO, with a specific focus on programmatic SEO. This strategy is helping businesses automate content creation at scale while maintaining high quality. One of the standout examples discussed was Deepgram, a voice AI platform that saw a 20x increase in traffic by using AI workflows.

Check out the full webinar here.

Key Takeaways:

• Programmatic SEO leverages AI to automate large-scale content creation, helping businesses scale their SEO efforts without the need for manual intervention.
• Deepgram’s success story demonstrated how they built an AI tools directory, which created landing pages for individual tools. This programmatic approach resulted in a 20x traffic boost and additional paid plan revenue.
• While AI can generate content at scale, maintaining quality is critical. A human-in-the-loop approach ensures the content remains valuable and aligned with the company’s brand voice.

Deepgram’s Success with Programmatic SEO

As Deepgram sought to grow its online presence in the competitive AI tools market, they turned to programmatic SEO to capture traffic efficiently. With the help of AirOps’ workflows, they were able to create and scale their content rapidly, producing high-quality landing pages for each tool in their directory.

Their approach included:

• Building an AI-powered directory: Deepgram created a landing page for each AI tool, complete with detailed descriptions, how-to guides, and contextual content.
• Enriching AI-generated content: By incorporating their company’s unique data and insights, Deepgram ensured their content provided real value to visitors, rather than just generating high traffic numbers.
• Driving conversions: The increased traffic from this strategy not only boosted their site visibility but also led to more paid conversions.

Eoin emphasized the importance of learning from early successes and scaling intelligently: “Double down on what’s working, and continually refine your workflows to drive even better results.”

Best Practices for Implementing Programmatic SEO

1. Start small and scale: As with any new technology, start with a focused goal. Deepgram began with a simple idea—a directory of AI tools—and then scaled the initiative as they saw positive results.
2. Prioritize quality over quantity: While AI can help automate content production, it’s essential to keep quality high. Google’s search algorithms favor valuable, user-centric content over quantity.
3. Keep humans in the loop: AI can generate content, but human oversight is crucial for maintaining your brand’s voice, providing strategic direction, and ensuring content quality.
4. Learn and iterate: Continuously evaluate the performance of your programmatic SEO efforts. Use data to optimize your workflows and content based on what’s driving engagement and conversions.

Putting Programmatic SEO into Action

Deepgram’s success demonstrates the power of AI workflows in scaling SEO and content creation. By focusing on high-quality content and learning from each iteration, businesses can achieve significant traffic growth and higher conversions, just like Deepgram did with their AI tools directory.

Programmatic SEO is a game-changer for any business looking to streamline content production while ensuring they stay competitive in the rapidly evolving digital landscape.

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Ready to Implement Programmatic SEO in Your Business?

AirOps can help you build and refine AI-powered workflows tailored to your SEO strategy. To get started, we're offering exclusive training opportunities. Be one of the first 10 to email us at team@airops.com, and you’ll receive personalized support in setting up programmatic SEO workflows for your business.

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