Frase vs. Marketmuse vs. AirOps: Which is the Best in 2025?

In the competitive market for AI-driven content tools, selecting the right platform can significantly influence a company’s content strategy and overall efficiency. Frase, MarketMuse, and AirOps offer advanced solutions for optimizing content creation, each with its own unique strengths. 

As businesses seek to improve their decision-making through data-driven insights, these platforms provide robust features designed to streamline research, enhance content quality, and drive more impactful results. 

This article will go over how these tools compare in functionality, pricing, and performance, offering a closer look at which one may be the best fit for your organization’s needs.

Frase vs. MarketMuse vs. AirOps at a Glance

Want to skip the long form content? Here’s a quick comparison between the three tools.

AirOps Overview

AirOps is a comprehensive AI platform designed to empower businesses to create, deploy, and scale custom AI applications and workflows.

Founded with the vision of making advanced AI accessible to organizations of all sizes, AirOps offers a suite of tools for building AI-powered solutions.

The platform integrates state-of-the-art language models like GPT-4. Perplexity, Gemini, and Claude have powerful features such as knowledge bases, workflow automation, and seamless integrations.

AirOps Core Features

Here are some of the primary features of AirOps that make it a competitive tool in the AI ecosystem.

Growth Templates

AirOps Growth Templates offer a ready-to-use solution for streamlining business-critical content and SEO workflows. Developed by a community of GTM (Go-To-Market) experts, these templates empower companies to accelerate content creation, content strategy, and SEO optimization tasks. 

Whether a business aims to improve technical SEO, automate content briefs, or create highly engaging articles, AirOps has templates to guide each process. The ease of use, combined with pre-built workflows, saves time for teams by eliminating the need to start from scratch. 

These templates also scale well, allowing businesses to improve their operational efficiency and focus on driving results, making them an ideal solution for companies looking to quickly enhance their content and marketing initiatives.

AirOps Grid

The AirOps Grid is a powerful feature designed to run AI-driven workflows at scale, making it an essential tool for businesses handling large volumes of data. It allows companies to perform tasks such as content generation, sentiment analysis, data enrichment, and more, all from a centralized platform. 

By creating a grid, users can either import data via CSV or build from scratch, giving flexibility based on their needs. This feature is especially useful for organizations that need to run repetitive processes in bulk, as it dramatically reduces the time and resources required to analyze and process data. The Grid's ability to handle high-demand workflows makes it a game-changer for business efficiency.

AirOps Brand Kit

The AirOps Brand Kit ensures consistency in messaging and branding across all company content, making it an essential tool for businesses that value their brand identity. By integrating first-party and third-party data into its workflows, the Brand Kit allows companies to customize their AI-generated content to align with their brand voice. 

Businesses can define their tone, style, and brand attributes, ensuring that the content resonates with their target audience. This feature is key for maintaining uniformity across multiple channels, ensuring that marketing, sales, and support teams all deliver the same cohesive message.

Content Creation and Optimization

AirOps excels at both content creation and optimization, providing businesses with AI-powered tools that deliver content optimized for SEO while maintaining a human touch. 

Companies can generate high-quality, audience-focused content that is designed to rank well on Google, ensuring both visibility and engagement. With features like automated workflows, data integration, and brand voice preservation, AirOps helps businesses scale content production without losing the essence of their brand. 

Furthermore, optimization tools assist in refining existing content, using keyword strategies and programmatic SEO tactics to enhance visibility. By automating both creation and optimization processes, AirOps saves time and resources while ensuring that content remains effective and relevant.

Integrations

AirOps' Integration capabilities make it a highly versatile tool for businesses seeking to streamline their workflows across different platforms. By connecting with popular CMS systems like Webflow, Shopify, and Contentful, businesses can seamlessly manage, enrich, and publish content. 

Additionally, AirOps integrates with premium providers such as Semrush for SEO data and Getty for visuals, adding value to the content creation process. The platform also supports multimodal inputs, including text, images, video, and audio, making it adaptable to a wide range of content needs. 

With its ability to connect to AI models and data warehouses like BigQuery and Snowflake, AirOps has become an indispensable tool for businesses looking to centralize operations while improving their content quality.

AirOps Pricing

• Starter Plan (Free): $0
• Start Plan (Paid): $199
• Scale: Custom Pricing
• Agency: Custom Pricing

Positives of AirOps

• Customizable Workflows: AirOps' drag-and-drop workflow builder allows users to create custom AI-powered processes tailored to their specific needs, saving time and effort.
• Extensive Integrations: The platform integrates with a wide range of popular tools and platforms, making it easy to incorporate AI capabilities into existing workflows.
• Knowledge Bases: AirOps' knowledge base feature enables users to store and leverage company-specific information for more accurate and relevant AI-generated content.
• Brand Management: The AirOps Brand Kit helps maintain consistent branding across all content generated through the platform.
• Comprehensive Resources: The AirOps Academy provides users with tutorials, best practices, and use case guides to help them get the most out of the platform.

What Could Be Better

• Learning Curve: AirOps, with its advanced functionalities, does come with a steep learning curve. In the beginning, it can be hard for businesses to get the full AI automation experience with AirOps. However, to counteract this, AirOps is currently building out the AirOps Academy, which shows the basics of the platform and how businesses can begin automating with the tool.

Frase Overview

Frase is a comprehensive SEO content optimization tool and AI writer designed to help content creators streamline their workflow and produce high-quality, SEO-friendly content. The platform offers a solution for researching, outlining, writing, and optimizing content, making it an ideal choice for freelancers, agencies, and in-house marketing teams.

Frase Core Features

The core features of Frase’s tool are listed below.

1. SERP Analysis

Frase simplifies the process of analyzing search engine results pages (SERPs) for target queries. It provides users with valuable SEO insights by condensing and analyzing content from the top search results.

The platform offers an intuitive research panel that allows users to easily analyze their SEO competitors' content. Additionally, Frase visualizes key SERP metrics such as word count, domain rating, and heading count, providing a comprehensive overview of the competitive landscape.

To further streamline the research process, Frase utilizes AI to generate full-length, optimized content briefs in just 6 seconds, saving users valuable time and effort.

2. Outline Builder

Frase's Outline Builder enables users to create well-structured outlines in minutes, rather than hours. The platform offers two main methods for generating outlines:

1. Curate from SERP: Users can quickly compile an outline by selecting relevant headings from the top search results.
2. AI-Generated: Frase's AI can generate a complete outline with heading and sub-heading ideas in seconds.

The Outline Builder features an intuitive drag-and-drop interface, making it easy for users to organize and rearrange their outlines as needed.

3. AI Writing Assistant

Frase's AI Writing Assistant helps users produce SEO-optimized content instantly, drawing inspiration from the search results for the target query. The AI Writer offers several key features:

• Draft Generation: Convert outlines created in the Outline Builder into full drafts with a single click.
• Controlled Outputs: Generate specific content elements such as blog intros, copywriting formulas, FAQs, and headings.
• Collaboration Tools: Simplify collaboration with freelancers and coworkers using built-in tools designed for seamless teamwork.

The AI Writing Assistant is fully integrated with Frase's text editor, which uses a topic model to assess the content's performance against competitors. It provides a list of related topics and their recommended mention frequencies, guiding users in creating content that aligns with Google's expectations.

Frase Pricing

• Free Trial: $0
• Solo: $15/month
• Basic: $45/month
• Team: $115/month

Positives of Frase

• Comprehensive SEO Content Workflow: Frase offers an end-to-end solution for researching, outlining, writing, and optimizing content.
• AI-Powered Insights: The platform leverages AI to generate content briefs, outlines, and drafts, saving users time and effort.
• Intuitive Interface: Frase's user-friendly interface makes it easy for users to navigate and utilize its various features.
• Collaboration Tools: Built-in collaboration features simplify teamwork between freelancers and coworkers.

What Could Be Better

• Limited Multilingual Support: Frase currently supports only a handful of languages, which may be a drawback for users targeting international markets.
• AI Generation Limitations: The AI Article Wizard, which generates full articles based on outlines, is limited to 30 monthly articles and requires an additional add-on.
• Lack of Integrations: While Frase offers plugins for WordPress and Google Docs, the platform could benefit from more extensive integrations with popular tools and platforms.

MarketMuse Overview

MarketMuse is an AI-powered content planning and optimization platform designed to help content teams create high-quality, SEO-friendly content that resonates with their target audience. The platform leverages advanced AI technology to provide content insights, topic modeling, and optimization recommendations, enabling users to make data-driven decisions and improve their content's performance.

MarketMuse Core Features

MarketMuse offers a comprehensive suite of tools that streamline the content creation process. Their primary features are listed below.

1. Topic Authority

MarketMuse's patented AI automatically analyzes your entire content inventory, pinpointing high-value topic clusters and identifying quick wins based on your existing authority. The platform provides a usable metric for Topic Authority, helping you understand where you excel and where you need improvement.

By focusing on building Topic Authority, you can create content that positions you as an expert in your field and drives better search engine rankings.

2. Competitor Gap Analysis

MarketMuse helps you find content opportunities that your competitors have overlooked. The platform analyzes your competitors' content, identifying topics they've missed or haven't covered in-depth.

By targeting these content gaps, you can create unique, valuable content that sets you apart from the competition and attracts your target audience.

3. Personalized Difficulty

MarketMuse provides personalized metrics showing how difficult it will be for your website to rank for a particular keyword or topic. The platform considers your site's competitive content advantage, offering a more accurate representation of the challenges and opportunities you face.

With this personalized data, you can prioritize your content creation efforts and focus on topics with the highest potential for success.

4. Content Planning

MarketMuse's AI-powered content planning tools help you develop a comprehensive content strategy that aligns with your business goals. The platform provides a personalized roadmap, showing you what content to create or update to maximize your impact.

Some key features of MarketMuse's content planning capabilities include:

• Content Inventory: MarketMuse automatically analyzes your entire content inventory, providing valuable insights into your site's strengths and weaknesses.
• Topic Clustering: The platform identifies high-value topic clusters, helping you create a cohesive content strategy that covers all the essential aspects of a given subject.
• Content Briefs: MarketMuse generates comprehensive content briefs that outline the key topics, subtopics, questions to answer, and links to include in your content, streamlining the content creation process.
• Content Optimization: The platform provides optimization recommendations based on your content's structure, expertise, editorial integrity, and depth, ensuring your content meets the highest quality standards.

MarketMuse Pricing

• Free: $0
• Optimize: $99 monthly
• Research: $249 monthly
• Strategy: $499 monthly

Positives of MarketMuse

• AI-Powered Insights: MarketMuse's advanced AI technology provides in-depth content analysis and optimization recommendations, helping users create high-quality, SEO-friendly content.
• Comprehensive Content Planning: The platform offers a range of content planning tools, including topic clustering, content briefs, and personalized content roadmaps.
• Competitor Analysis: MarketMuse helps users identify content gaps and opportunities by analyzing their competitors' content.
• Personalized Metrics: The platform provides personalized difficulty scores and topic authority metrics, enabling users to prioritize their content creation efforts and focus on high-potential topics.

What Could Be Better

• Learning Curve: MarketMuse's extensive features and capabilities may require some time for users to fully understand and leverage effectively.
• Integration Limitations: While MarketMuse offers some integrations, the platform could benefit from more extensive integration options with popular content management systems and SEO tools.
• Pricing: MarketMuse's pricing plans may be steep for smaller businesses or individuals with limited budgets, especially for the more advanced features and higher usage limits.

Frase vs. Marketmuse vs. AirOps: Content Optimization

Frase offers a comprehensive content optimization solution that helps users create high-quality, SEO-friendly content. It provides an intuitive text editor that uses a topic model to assess your content compared to competitors, offering recommendations on related topics and their ideal mention frequencies.

MarketMuse uses advanced AI and machine learning to provide in-depth content analysis and recommendations for optimization. It offers quality analysis to ensure your content is expert, comprehensive, well-structured, and differentiated from competitors.

AirOps takes a holistic approach to content optimization by combining AI-driven insights with customizable workflows and seamless integrations. Its AI-powered workflows streamline the content creation process, ensuring that your content is optimized for both search engines and user engagement.

Frase vs. Marketmuse vs. AirOps: AI-Powered Insights

Frase's AI Writing Assistant instantly helps users produce SEO-optimized content, drawing inspiration from search results for the target query. It can generate controlled outputs like blog intros, copywriting formulas, FAQs, and more.

MarketMuse's AI-enabled content optimization provides recommendations based on structure, expertise, editorial integrity, and depth. Its patented topic modeling technology produces high-quality suggestions for content improvement.

AirOps harnesses the power of state-of-the-art language models like GPT-4 and Claude to deliver AI-powered insights. Its AI capabilities are seamlessly integrated into various platform aspects, from content creation to optimization and performance analysis.

Frase vs. Marketmuse vs. AirOps: Customization and Integrations

Frase offers integrations with popular tools like Google Docs and WordPress, allowing users to optimize content directly within these platforms. However, its customization options and integration capabilities are relatively limited compared to its competitors.

MarketMuse provides some integrations, but its focus is more on delivering powerful AI-driven insights and recommendations within its own platform. While it offers valuable features, it may not be as flexible in terms of customization and integration with external tools.

AirOps stands out with its extensive integration options, connecting seamlessly with various content management systems, SEO tools, royalty-free image platforms, and more. Its customizable workflows and brand management features enable users to tailor the platform to their specific needs and maintain brand consistency across all content.

Frase vs. Marketmuse vs. AirOps: Pricing

Frase offers a range of pricing plans, with the basic Solo plan starting at $15/month and the Team plan at $115/month. It also provides add-ons for additional features like the AI Article Wizard and API access.

MarketMuse's pricing is more enterprise-focused, with plans ranging from $99/month for the Optimize plan to $499/month for the Strategy plan. It offers a free plan with limited features and a custom enterprise plan for larger organizations.

AirOps provides a free Starter plan that includes essential features and a custom-priced Scale plan for advanced capabilities. It also offers an Agency plan tailored for agencies and multiple brands, with pricing available upon request.

Frase vs. Marketmuse vs. AirOps: Which Should You Choose?

To help you make an informed decision, here's a scoring table, based on a 5-point scale, that provides a comparative view of their features.

Get Started with AirOps

AirOps offers a robust combination of AI-driven insights, customizable workflows, and extensive integrations. These features set it apart from competitors by allowing users to tailor their content strategies and workflows to meet specific needs. Its ability to maintain brand consistency and streamline content production makes it a top choice for content creators and businesses.

The platform's integration of various tools and systems ensures a smooth and efficient workflow. AirOps optimizes content for search engines and enhances user engagement through personalized content strategies. This comprehensive approach ensures that your content stands out in a competitive landscape.

By combining powerful AI capabilities with user-friendly features, AirOps provides the flexibility and effectiveness needed for successful content optimization. Its focus on delivering high-quality results and user satisfaction makes it a front-runner in content optimization.

Take your content optimization to the next level today. Start building with AirOps.