Frase.io vs. Surfer SEO vs. AirOps: Which is the Best AI Writer?

In the competitive industry of digital marketing, the tools you choose can make all the difference. Frase.io, Surfer SEO, and AirOps are three popular platforms that offer unique capabilities for enhancing content strategies and search engine optimization efforts. 

Each platform brings distinct features to the table, catering to various needs and preferences of marketers and SEO professionals. Whether you're focused on content strategy, creation, or optimization, understanding the strengths and weaknesses of these tools is crucial. 

This article will compare Frase.io, Surfer SEO, and AirOps, helping you determine which one aligns best with your goals and how each can contribute to your digital marketing success.

Frase.io vs. Surfer SEO vs. AirOps at a Glance

If you want to skip the long-form descriptions, here’s everything you need to know about these three tools.

AirOps Overview

AirOps is a comprehensive platform designed to help businesses harness the power of AI to drive growth and efficiency. Whether you're looking for an automation tool for an SEO content team, e-commerce business, marketplace, or product team, AirOps provides tailored solutions to meet your unique needs.

At its core, AirOps leverages over 40 AI models, client data, and human oversight to create customized workflows that enhance SEO, enrich product content, and improve marketplace listings. AirOps is designed to create a bridge between content that both search engines and your audience would appreciate. We bring SEO tactics that help sites rank and pair them with content that your readers will enjoy.

By integrating seamlessly with existing systems, AirOps enables businesses to create original content at scale, optimize product data pages, and grow organic inbound traffic through AI-powered content workflows.

AI is transforming content operations, and AirOps is at the forefront of this revolution. With its suite of tools and integrations, AirOps empowers teams to streamline their content workflows, boost organic traffic, and drive meaningful results.

AirOps Core Features

Here are some features that make AirOps a powerhouse for content generation and AI automation.

Growth Templates for Specific Use Cases

AirOps Growth Templates provide a curated set of tools designed to elevate content marketing efforts. Each template is crafted to address specific needs like SEO, content creation, and technical optimization, allowing teams to quickly implement best practices without the guesswork. 

These templates streamline processes, ensuring that content is not only produced efficiently but also meets high-quality standards. By leveraging these templates, businesses can accelerate their growth, improve their search rankings, and engage their target audience more effectively, all while maintaining consistency across their content efforts.

AI Customization and Human Oversight

The Human Review step in AirOps allows for sophisticated human oversight in automated workflows, ensuring content quality and consistency. By integrating smart automation, users can scale content production across multiple channels while maintaining their brand voice. 

The feature supports reviewing and editing both single and multiple items, providing flexibility in content validation. Users can leverage brand insights and past content for consistency, while human checkpoints ensure quality assurance. Additionally, AI customization can be tailored to client needs, with seamless human review to validate and refine outputs before finalizing. 

This combination of automation and human touch amplifies content output while preserving the integrity and quality of the brand’s messaging.

Brand Kits for Tone Consistency

AirOps Brand Kit offers a centralized solution for managing all aspects of a brand’s identity. It allows businesses to define key elements such as tone, style, and visual guidelines, ensuring that every piece of content created aligns with the brand’s overall strategy. 

This feature is invaluable for maintaining brand consistency, particularly across large teams or multiple campaigns. By using the Brand Kit, companies can ensure that their messaging is cohesive, enhancing brand recognition and building stronger connections with their audience.

Technical SEO and E-commerce Optimization

AirOps integrates advanced technical SEO tools with e-commerce optimization features to help businesses enhance their digital presence and drive sales. The platform's SEO capabilities allow for the creation of content that is optimized for search engines, improving rankings and visibility. 

For e-commerce businesses, AirOps offers tools to optimize product pages, enhance user experience, and increase conversion rates. These combined features help businesses stay competitive by ensuring that their online content is not only visible but also compelling and effective in driving customer engagement and sales.

Knowledge Bases

Knowledge Bases in AirOps allow you to harness your brand's knowledge and amplify your impact by centralizing and semantically searching your expertise, documents, and data. 

This feature enables the integration of brand knowledge into AI-powered workflows, ensuring smarter and more impactful content creation at scale. By leveraging cutting-edge AI, Knowledge Bases transform data overload into content breakthroughs, allowing your team to uncover unique angles, create data-rich content hubs, and drive conversions. 

The system supports various content types and advanced metadata filtering, making it easy to find context-relevant information. Elevate your marketing strategies by seamlessly blending your expertise with AI, crafting content that resonates and drives unprecedented growth.

AirOps Pricing

• Free
• Pro: $199/month
• Team: Custom pricing
• Enterprise: Custom pricing

Looking to optimize existing workflows with AI? Start driving organic growth today with AirOps.

Positives of AirOps

• Comprehensive AI Toolkit: AirOps offers a wide range of AI models, data sources, and integrations, enabling businesses to create custom workflows tailored to their specific needs.
• Scalability: With AirOps, you can run workflows at scale, generating thousands of pieces of content with minimal effort. This scalability is particularly valuable for businesses looking to expand their content production without significantly increasing their headcount.
• Seamless Integrations: AirOps integrates with popular tools like Webflow, Google Drive, Notion, and LinkedIn, making it easy to incorporate AI into your existing workflow.
• Customization: AirOps allows you to train AI models using your own data, ensuring that the generated content aligns with your brand voice and style.

What Could Be Better

• Learning Curve: While AirOps provides an intuitive interface and comprehensive documentation, some users may experience a learning curve when first starting with the platform, particularly if they are new to AI and workflow automation.

Frase.io Overview

Frase.io is a comprehensive SEO content optimization tool and AI writer designed to help content creators streamline their workflow and produce high-quality, SEO-optimized articles more efficiently. The platform offers a unified content creation process, allowing users to research, outline, write, and optimize their content in one place.

Frase.io Core Features

Here are some primary features of Frase worth mentioning.

1. SERP Analysis

Frase.io simplifies the process of analyzing search engine results pages (SERPs) by condensing content from the top search results for a given query. This feature allows users to:

• Easily analyze competitors' content through an intuitive research panel
• Visualize key SERP metrics such as word count, domain rating, and heading count
• Generate full-length, optimized content briefs using AI in just 6 seconds

2. AI-Powered Writing Assistance

Frase.io's AI writer generates SEO-optimized copy instantly, drawing inspiration from the search results for the target query. Users can:

• Convert their outlines into full drafts with a single click
• Generate controlled outputs, such as blog intros, copywriting formulas, FAQs, and headings
• Collaborate seamlessly with freelancers and coworkers using intuitive in-product tools

3. Content Optimization

Frase.io's text editor uses a topic model to assess users' content against competitors, providing a list of related topics and their recommended mention frequencies. This feature helps users:

• Identify the keywords they should include in their content
• Compare their content's keywords with top competitors
• Visualize all the topics their search competitors are using and their frequency of usage

Frase.io Pricing

• Free Trial: $0
• Solo: $15/month
• Basic: $45/month
• Team: $115/month

Positives of Frase.io

• Comprehensive SEO Workflow: Frase.io offers an end-to-end SEO content workflow, from research to optimization
• AI-Powered Writing: The platform's AI writer helps users generate SEO-optimized content quickly and efficiently
• SERP Analysis: Frase.io simplifies the process of analyzing SERPs, providing valuable insights and metrics

What Could Be Better

• Limited Users on Lower-Tier Plans: The Solo and Basic plans only allow for one user, which may not be suitable for larger teams
• Search Query Limits: The Solo and Basic plans have limitations on the number of search queries per month, which may be restrictive for some users
• Add-ons Required for Certain Features: Some features, such as the Article Wizard, require additional paid add-ons, which may increase the overall cost of using the platform
• Unusable Free Plan: The free plan for Frase is practically just a trial you can use to test the tool. With a single search query, there’s not much you can test with it.

Surfer SEO Overview

Surfer SEO is a comprehensive SEO content optimization tool designed to help content creators streamline their workflow and produce high-quality, SEO-optimized articles more efficiently. The platform offers a unified content creation process, allowing users to research, outline, write, and optimize their content in one place.

Surfer SEO Core Features

Here is a description of some of Surfer’s best features.

1. SERP Analysis

Surfer SEO simplifies the process of analyzing search engine results pages (SERPs) by condensing content from the top search results for a given query. This feature allows users to:

• Easily analyze competitors' content through an intuitive research panel
• Visualize key SERP metrics such as word count, domain rating, and heading count
• Generate full-length, optimized content briefs using AI in just 6 seconds

2. Content Editor

Surfer SEO's Content Editor is a powerful writing assistant that helps users create SEO-optimized content. The editor provides:

• Real-time optimization suggestions based on target keywords and competitors' content
• A content score that indicates the overall optimization level of the article
• Integration with popular tools such as Google Docs, WordPress, and Jasper for seamless collaboration

3. Content Optimization

Surfer SEO's content optimization features help users ensure their content is well-structured, relevant, and optimized for search engines:

• NLP-based Keyword Suggestions: The platform uses natural language processing to suggest relevant keywords and phrases to include in the content.
• Content Structure Analysis: Surfer SEO analyzes the structure of top-ranking articles and provides recommendations on headings, subheadings, and paragraph length.
• Content Grading: The platform assigns a content score based on factors such as keyword density, readability, and topic coverage, helping users identify areas for improvement.
• Competitor Analysis: Users can compare their content against top-ranking competitors to identify gaps and opportunities for optimization.

Surfer SEO Pricing

• Essential: $89/month
• Scale: $129/month
• Scale AI: $219/month
• Enterprise: Custom pricing 

Positives of Surfer SEO

• Comprehensive SEO Workflow: Surfer SEO offers an end-to-end SEO content workflow, from research to optimization
• AI-powered Writing Assistance: The platform's AI-powered features help users generate optimized content quickly and efficiently
• Multilingual Support: Surfer SEO supports content optimization in multiple languages, making it suitable for international SEO
• Integrations: The platform integrates with popular tools such as Google Docs, WordPress, and Jasper, enabling seamless collaboration

What Could Be Better

• Learning Curve: Some users may find the platform's features and interface overwhelming initially, requiring time to learn and master
• Pricing: The cost of Surfer SEO may be prohibitive for some individual content creators or small businesses
• Limited Free Plan: The free trial is limited in terms of features and usage, making it difficult for potential users to fully evaluate the platform before committing to a paid plan
• SERP Advantages are Debatable: Despite being in the industry for years now, the benefits of using Surfer to rank in SERPs are still highly debatable. A long list of consumers still claim that they haven’t noticed any visible increase in rankings with Surfer.
• NLP Optimizations Decrease Quality: Getting a Surfer score is a complicated process. If you’re motivated to get 90+ scores, you’re going to have to add most of the NLP terms, which is going to decrease the quality of your content and simplify the language significantly. These NLP optimizations rely on keyword stuffing, which is not a smart move to rank on Google. 

Frase.io vs. Surfer SEO vs. AirOps: AI-Powered Writing

Frase.io offers an AI writer that generates SEO-optimized copy instantly, drawing inspiration from the search results for the target query. It allows users to convert outlines into full drafts with a click, generate controlled outputs like blog intros and FAQs, and collaborate seamlessly with team members.

Surfer SEO introduces Surfy, an AI writing assistant that edits, rephrases, and refines content in real-time. Surfy can modify content to align with the user's writing style or tone, rephrase, rewrite, and expand content in seconds.

AirOps provides a comprehensive suite of AI writing tools, including the Keyword Identifier to extract relevant keywords, Sentiment Analyzer to understand customer sentiment, Text Classifier to categorize text data, and an Article Rewriter to generate unique content variations. These tools leverage over 40 AI models to create tailored, on-brand content at scale.

Frase.io vs. Surfer SEO vs. AirOps: Content Optimization

Frase.io's content optimization revolves around its topic model, which assesses users' content against competitors. It provides a list of related topics and their recommended mention frequencies to help users identify keywords to include and visualize topics competitors are using.

Surfer SEO's Content Editor offers real-time optimization suggestions based on target keywords and competitors' content. It provides a content score indicating the overall optimization level and integrates with tools like Google Docs and WordPress for seamless collaboration.

AirOps enables businesses to optimize content for SEO, product pages, and marketplace listings. It offers keyword research, live web research to ground content in Google Search data, and easy integrations with CMSs like Webflow and Contentful. Premium SEO data is built-in, and the platform can run optimizations in bulk or on a schedule.

Frase.io vs. Surfer SEO vs. AirOps: Integrations

Frase.io integrates with Google Docs and WordPress, enabling users to optimize content inside these platforms. It also offers an API add-on that allows leveraging Frase's scraping and NLP technology with custom code.

Surfer SEO boasts powerful integrations with Google Docs, WordPress, Jasper, and Contentful. These integrations make collaboration easy and help teams and agencies get more done.

AirOps seamlessly integrates with a wide range of tools and platforms, including Webflow, Google Drive, Notion, and LinkedIn. This allows users to easily incorporate AI into their existing workflows, streamlining content creation and collaboration processes.

Frase.io vs. Surfer SEO vs. AirOps: Pricing

Frase.io offers a free trial with limited features. Paid plans start at $15/month for the Solo plan, $45/month for the Basic plan, and $115/month for the Team plan. Additional add-ons like the Pro and API add-ons are available for an extra cost.

Surfer SEO provides plans tailored to different needs, from Essential at $89/month for small businesses and freelancers to Enterprise with custom pricing for large agencies and teams. The Scale and Scale AI plans offer additional features like auto-optimize runs and AI-generated articles.

AirOps has a free plan for individuals and teams getting started, which includes 500 monthly tasks and access to all core features. The Pro plan at $199/month offers 10,000 monthly tasks and additional features like analytics. Team and Enterprise plans provide custom pricing, higher task limits, and premium support. No add-ons are required.

Frase.io vs. Surfer SEO vs. AirOps: Which Should You Choose?

To help you make an informed decision, here's a scoring table comparing the key features of each platform:

Get Started with AirOps

AirOps stands out by offering a comprehensive suite of AI-powered tools that streamline content creation, optimization, and management. It integrates seamlessly with popular platforms like Webflow, Google Drive, and Notion, making it easy to incorporate into your existing workflows.

AirOps excels in scalability, allowing you to automate repetitive tasks and focus on high-value activities. Its customizable workflows and data-driven insights enable you to tailor content to your brand voice while ensuring top-notch SEO performance.

With no add-ons required and flexible pricing plans, AirOps provides a cost-effective solution for teams of all sizes. Its built-in analytics help you track performance and continuously optimize your content strategy.

Sign up with AirOps today and see how AI can optimize your content generation processes and significantly improve the efficiency of your writing.