Best Prompts for Creating Landing Page Copy with ChatGPT and Gemini

Creating compelling landing page copy is essential for capturing your audience’s attention, communicating your value proposition, and driving conversions. While crafting effective copy can be time-intensive, AI tools like ChatGPT and Gemini have revolutionized the process, making it faster and more accessible.

The key to making the most of these AI models lies in crafting clear, strategic prompts that guide them to generate persuasive and optimized copy. From attention-grabbing headlines to benefit-focused body text and engaging calls-to-action, AI can handle it all—provided it’s given the right instructions.

This article lists the best prompts to use with ChatGPT and Gemini to create landing page copy that resonates with your target audience and aligns with your business goals. Whether you’re optimizing for clicks, leads, or sales, these prompts will ensure your landing page stands out and performs effectively.

Should You Use AI for Landing Page Copy?

Yes, AI has become a valuable tool for creating high-converting landing page copy, offering speed, scalability, and precision. One of AI’s unique strengths lies in its ability to analyze vast amounts of data, including your brand guidelines, audience preferences, and competitor strategies, to craft copy that captures your brand voice with unparalleled accuracy.

While humans bring creativity and emotional depth to writing, AI can identify subtle patterns and nuances in tone, style, and messaging, ensuring every piece of content aligns with your brand identity. This consistency is particularly critical for landing pages, where even small discrepancies can impact conversions.

Additionally, AI can generate and optimize multiple variations of copy quickly, making it ideal for A/B testing to find what resonates best with your audience. When combined with human oversight for final adjustments, AI tools can elevate landing page copy to new levels of effectiveness, ensuring both quality and alignment with your business goals.

Benefits of Using AI for Landing Page Copy

Here are some reasons why using AI for landing pages is an amazing sales tactic for your business.

• Increased Efficiency and Productivity: AI prompts streamline the content creation process, allowing you to generate high-quality landing page copy in a fraction of the time it would take to write from scratch. This increased efficiency enables you to focus on other critical aspects of your marketing strategy, such as optimization and analysis.
• Enhanced Creativity and Ideation: AI prompts can help spark new ideas and perspectives, pushing you to think outside the box and explore creative angles for your landing page copy. By leveraging the power of AI, you can generate unique and compelling content that sets your landing pages apart from the competition.
• Improved Conversion Rates: AI-generated landing page copy is designed to persuade and convert. By using prompts that focus on benefits, unique selling points, and strong calls-to-action, you can create content that resonates with your target audience and encourages them to take action. This targeted approach can lead to higher conversion rates and increased revenue for your business.
• Automation for Local Landing Pages: If you’re looking to create landing pages for your area with different long tail keywords for each city and county, AI can help significantly speed up the process. By optimizing language and copy for that specific area, AI can generate hundreds of distinct landing page copy for every area you want to cover.

Best AI Prompts for Creating Landing Page Copy 

When crafting AI prompts for landing page copy, focus on prompts that leverage data-driven persuasion, storytelling, emotional appeal, social proof, and trust-building elements. These types of prompts can help you generate copy that resonates with your target audience and drives conversions.

1. Data-Driven Persuasion Prompts

Data is one of the most powerful tools for convincing potential customers of your product’s value. Well-crafted AI prompts can help you showcase key statistics and measurable benefits in a way that resonates with your audience. Try these prompts to incorporate data-driven persuasion into your landing page copy:

• "Generate a list of three impactful statistics about [industry/product benefit] that demonstrate the value of [product/service]. Focus on data that would be compelling to [specific audience]."
• "Write a paragraph using this data: [insert statistic]. Highlight how it solves [problem] and its measurable impact on [target audience]."
• "Create a headline using the statistic '[insert data point]' to emphasize [specific advantage or outcome] of [product/service]. Ensure the tone is persuasive and professional."

These prompts ensure that your copy doesn’t just tell a story but supports it with facts that build credibility and trust.

2. Storytelling and Emotional Appeal Prompts

Storytelling taps into emotions, making your product or service more relatable to your audience. To engage your readers, use prompts that focus on real-world scenarios or customer transformations:

• "Write a customer success story about how [product/service] helped [persona] overcome [specific challenge] and achieve [goal]. Use a conversational tone and focus on emotional impact."
• "Create an engaging introduction for a landing page about [topic]. Start with a relatable scenario and lead into how [product/service] resolves the issue."
• "Craft a narrative that positions [product/service] as the hero solving [audience problem]. Highlight the journey and transformation the customer experiences."

These prompts ensure your landing page connects with your audience on a personal level, inspiring trust and action.

3. Social Proof and Trust-Building Prompts

Social proof builds trust by showing that others have benefited from your product or service. Use AI prompts to emphasize customer testimonials, reviews, and recognitions:

• "Write a testimonial for [product/service] from the perspective of a satisfied customer. Include specific details about the problem solved and the results achieved."
• "Generate a short paragraph summarizing three awards or certifications [product/service] has received. Highlight how these accolades prove quality and reliability."
• "Create a list of three statistics or customer feedback points that demonstrate widespread satisfaction with [product/service]."

By leveraging these prompts, you can highlight your credibility and make your landing page more persuasive.

4. Benefit-Focused Call-to-Action Prompts

Strong calls-to-action (CTAs) turn visitors into customers. Effective prompts can help you create CTAs that emphasize the benefits of your product and motivate users to act:

• "Write a CTA for [product/service] that highlights [specific benefit] and uses action-driven language to encourage immediate engagement."
• "Generate three variations of CTA buttons for [landing page], focusing on [product’s value] and creating a sense of urgency."
• "Craft a call-to-action for [offer/promotion] that emphasizes the [benefit] users will gain by clicking and includes a time-sensitive element."

These prompts ensure your CTAs are compelling and aligned with the overall goal of your landing page.

5. Urgency and Scarcity Prompts

Creating urgency and scarcity encourages users to act quickly. Use prompts that highlight limited-time offers or exclusivity:

• "Write a section emphasizing that this offer for [product/service] is only available until [date]. Include a call-to-action that reinforces urgency."
• "Generate three countdown timer messages for [landing page], motivating users to take advantage of the offer before it ends."
• "Craft a paragraph that highlights the limited availability of [product/service], specifying that only [number] items remain in stock."

These prompts are perfect for driving immediate action, helping you maximize conversions.

6. Competitive Advantage Prompts

Highlighting what sets your product or service apart is essential to winning over your audience. Use these prompts to focus on your unique value:

• "Write a comparison section that explains why [product/service] outperforms competitors in [specific area]. Include a bulleted list of key differentiators."
• "Generate a paragraph that highlights the exclusive features of [product/service] and explains how they solve [specific problem] better than alternatives."
• "Create a persuasive section that compares [product/service] to [competitor] using three specific advantages, backed by customer success stories."

These prompts help you showcase your competitive edge, ensuring your audience sees why your product is the best choice.

How to Create Landing Page Copy with ChatGPT and Gemini

Now that you know why you should be using AI for landing pages, here’s how you can create the perfect copy with ChatGPT and Gemini.

Step 1: Define Your Target Audience and Create a Buyer Persona

The foundation of any effective landing page lies in a deep understanding of your target audience. Before crafting copy or designing the layout, it’s essential to define who you’re speaking to and what resonates with them. This process begins by creating a detailed buyer persona, a semi-fictional representation of your ideal customer based on data and insights.

Your buyer persona should include:

• Demographics: Age, gender, location, and education level.
• Job Title and Industry: Professional background to tailor messaging.
• Challenges and Pain Points: The specific problems your audience faces that your product or service solves.
• Goals and Motivations: What drives their decisions and success metrics.
• Preferred Communication Style: Formal, casual, data-driven, or story-focused.
• Search Behavior: Keywords and phrases they use to find solutions.
• Content Preferences: Blog posts, videos, case studies, or infographics.
• Buying Stage: Awareness, consideration, or decision stage in their journey.

By defining your audience and developing a comprehensive buyer persona, you can craft landing page copy that speaks directly to their needs, builds trust, and encourages action. This step ensures your landing page is not just visually appealing but also highly relevant and conversion-focused.

Step 2: Research and Gather Relevant Information

Conduct thorough research on your product or service, target audience, and industry to gather the information needed to create effective landing page copy. This research should include:

• Unique selling points and benefits of your offering
• Common pain points and challenges faced by your target audience
• Competitor analysis to identify gaps and opportunities
• Relevant keywords and phrases to optimize for search engines

Using AI to improve your SEO can help you identify valuable insights and opportunities to create landing page copy that resonates with your audience and ranks well in search results.

Step 3: Craft Specific, Iterative Prompts

Armed with your research and insights, start crafting specific, iterative prompts for ChatGPT and Gemini. Break down your landing page copy into smaller components, such as headlines, subheadlines, body copy, and calls-to-action, and create prompts for each section.

For example, to generate a compelling headline, you might use a prompt like:

"Create an attention-grabbing headline for a [product/service] landing page that highlights its main benefit and unique selling point. Target [audience persona] who struggle with [pain point]."

As you create prompts, focus on providing clear, detailed instructions that guide the AI toward generating copy aligned with your goals and target audience. Iterate on your prompts based on the generated output, refining them until you achieve the desired results.

Step 4: Refine and Optimize the Generated Copy

Once you have generated copy using ChatGPT and Gemini, review and refine it to ensure it meets your standards and aligns with your brand voice. While AI-generated copy can be highly effective, it may require some human touch to polish and perfect.

Consider the following when refining your landing page copy:

• Clarity and Conciseness: Ensure the copy is easy to understand and free of jargon or ambiguity.
• Emotional Appeal: Look for opportunities to connect with your audience on an emotional level, addressing their pain points and desires.
• Formatting and Structure: Use headings, subheadings, and bullet points to break up the copy and improve readability.
• Call-to-Action: Ensure your CTA is prominent, clear, and compelling, guiding visitors toward your desired action.

SEO content teams can streamline the process of refining and optimizing your landing page copy by using tools like AirOps, helping them create content that engages their audience and drives conversions.

Step 5: Test and Analyze Performance

After publishing your AI-generated landing page copy, monitor its performance and gather data to inform future iterations. Use tools like Google Analytics to track metrics such as:

• Traffic: Monitor the number of visitors to your landing page and identify the sources driving the most traffic.
• Engagement: Analyze metrics like bounce rate, time on page, and scroll depth to gauge how visitors interact with your copy.
• Conversions: Track the number of visitors who take your desired action, such as making a purchase or filling out a form.

Based on your analysis, identify areas for improvement and create new prompts to generate updated copy. Continuously test and refine your landing page copy to optimize its performance and achieve your goals.

Are ChatGPT and Gemini the Best AI for Creating Landing Page Copy?

No, ChatGPT and Gemini are powerful tools for generating content, but they may not be the best options for creating highly optimized and effective landing page copy. While these tools excel at producing general-purpose text, they have limitations when it comes to the specialized requirements of landing pages.

1. Lack of Built-In Marketing Expertise: Neither ChatGPT nor Gemini is specifically designed for marketing. They generate text based on user input, but they don’t inherently understand the nuances of persuasion, audience targeting, or conversion optimization. This means marketers must rely heavily on crafting detailed prompts and performing extensive edits to ensure the copy is compelling and effective.

2. Limited Workflow Automation: Both tools can create individual pieces of text, but they lack the integrated workflows needed to streamline landing page creation. Tasks such as structuring a page, optimizing for SEO, or ensuring a cohesive tone across sections often require separate tools or manual effort.

3. Inconsistent Brand Voice: Maintaining brand consistency across landing pages is critical, but these tools don’t offer features like brand kits or pre-set guidelines. This can lead to copy that feels disconnected from the overall brand identity.

4. No Direct CMS Integrations: Neither ChatGPT nor Gemini integrates directly with CMS platforms like WordPress or Webflow, requiring additional steps for uploading and publishing content.

For businesses seeking efficiency, precision, and marketing-specific features, platforms like AirOps provide a more tailored solution, combining advanced workflows, brand consistency tools, and seamless CMS integrations.

ChatGPT and Gemini vs AirOps for Landing Page Copy

When it comes to creating landing page copy, ChatGPT and Gemini are versatile AI tools, but they lack the specialized features necessary for producing optimized, brand-aligned, and high-converting pages at scale. This is where AirOps shines.

• Content Precision and Customization: While ChatGPT and Gemini excel at generating general text, they require detailed prompts and significant human oversight to achieve marketing-specific results. AirOps, however, integrates brand kits and customizable workflows, ensuring every piece of copy reflects your unique tone, messaging, and style without extensive manual intervention.
• Workflow Efficiency: ChatGPT and Gemini lack integrated workflows for tasks like structuring landing pages, optimizing for SEO, or automating repetitive steps. AirOps addresses this with its custom AI workflows, enabling users to create and publish landing page copy seamlessly. Its platform minimizes the need for multiple tools, reducing inefficiencies.
• Scalability and Integration: Unlike ChatGPT and Gemini, AirOps supports seamless integration with popular CMS platforms like WordPress and Webflow. This allows businesses to scale their landing page creation efforts while ensuring consistency and quick publishing.

For businesses seeking an all-in-one solution, AirOps combines content creation, optimization, and automation into a single platform, making it the superior choice for landing page copy that drives results.

Sign up and create smarter landing pages that convert. Start building with AirOps today.