The Next Chapter for AirOps

AI tools built for marketing teams usually promise better insights or faster outputs. But marketing teams are accountable for growth numbers, not dashboard quality or content volume.

Today we're launching Quill, our AI agent captain, built around one thing: driving results in AI search. In just two weeks, Asana saw a 93% increase in ChatGPT citations. Parallel saw 165% more citations.

The tools built around the visibility era reflect it. Citation rates, mention shares, share of voice across ChatGPT, Perplexity, Gemini. The dashboards got sharper. The data got richer. But most teams ended up with precision insights on exactly where they were losing, without any real help closing the gap.

From day one, we've approached this differently, helping teams move from insight to execution in AI search, not just measure it. There's a lot of hype about AI for marketing. We made a deliberate choice to stay focused, not go broader. AI search is where buying decisions are being made right now, and going deep on that is how you actually move the number.

Quill has the brand knowledge, strategic context, and execution depth to act as a real member of your team. It finds the gaps and knows when to move and when to bring your team into the loop. Every action reports back against the metrics you care about, and every run compounds on the last.

Growth teams at Asana, Rippling, Bitly, Kong, and Chime are already using Quill to ship AI search plays and see results in days, not quarters. See how Asana used Quill to reach new markets and double AI citations. Or how Chime's team launched company-wide AI visibility initiatives in their first week of using Quill.

We're also marking this launch with AirOps Next, our first user conference. 200+ senior marketing leaders are gathered in NYC today to talk about what it's actually like to drive growth right now. We wanted to create a space for the marketers actually doing this work to share what's working, challenge each other's thinking, and look honestly at where this is all heading.

The speakers are practitioners and builders who are living this every day, including Austin Lau from Anthropic, who put it well: "Even Anthropic shouldn't be in the business of trying to homegrown all these solutions. A lot of companies run into this issue where they accumulate so much tech debt, because part of the build vs. buy conversation is: if you build it, you also need to maintain it." That's the level of conversation we wanted in the room. We'll be sharing content from the day soon.

The launch of Quill is just the beginning for what agents can do for your team. We're excited to see what you build, and excited to build the next era of growth with you. If you've been waiting for AI search visibility to come with an action button, today's the day.

See Quill →