AI-Powered SEO Strategies for 2025 and Beyond

George Chasiotis, Founder at Minuttia, recently shared cutting-edge insights and actionable strategies for navigating this new era of search during an exclusive AirOps webinar as part of the Growth Leaders Series.

Before November 2022, SEO primarily focused on optimizing for Google, which remained the dominant search engine. SEOs had greater control over outcomes, with Google’s interface and algorithms staying relatively stable. Organic traffic was a key and attainable goal.

Since November 2022, however, the rise of AI tools like ChatGPT has transformed the SEO landscape. While Google continues to lead, optimization now encompasses a wider range of platforms, including conversational search engines, video search, LLMs, forums, and social media. Google's interface has also seen significant changes, reducing the level of control SEOs once had, yet the drive for organic traffic remains strong.

Quick Recap of Key Takeaways

• Google remains the dominant search engine, but optimization now extends to conversational search engines, video search, LLMs, forums, and social media.
• The UI of Google Search has drastically changed, with features like AI overviews, videos, and discussions becoming more prominent.
• Reddit is one of the most visible websites across alternative, comparison, and software keywords, making it a crucial platform for SEO efforts.
• AI can be a powerful tool for SEOs to build experiences, apps, and achieve productivity gains.

The Challenge Faced

As the SEO landscape continues to evolve at a rapid pace, many professionals find themselves grappling with the question of what to do next.

The introduction of ChatGPT in November 2022 marked a pivotal moment, changing the game for SEO as we knew it. While Google remains the dominant search engine, optimizing solely for its algorithm is no longer sufficient. SEO professionals must now navigate a complex web of conversational search engines, video search, LLMs, forums, and social media platforms to maintain their online presence.

Organic search remains strong

Despite the challenges posed by the changing SEO landscape, the incentive for organic traffic remains strong.

George shared a compelling example of how a well-optimized piece of content on Brian Johnson's daily routine saw a significant spike in traffic following the release of a Netflix documentary about the subject. This demonstrates that people still rely on organic search to find relevant information, and SEO is far from dead.

• A 237% increase in searches for "skin care routines man" on TikTok over the past 12 months, compared to a 40% decrease on Google.
• Zapier, a prominent brand, managed to maintain its position in the top 10 search results for a targeted keyword, while 9 out of 10 competitors dropped off over a 2-year period.

Leveraging AI for SEO success

George emphasized that the biggest opportunity for AI in SEO lies not in text generation, but in three key areas: building experiences, apps, and attaining productivity gains.

• Building Experiences: By creating custom GPTs, such as Minuttia's Strategy GPT, businesses can drive traffic, brand awareness, and engagement.
• Developing Apps: AI-powered tools, like a UTM builder, can be created quickly and easily, providing valuable resources for SEO professionals and content marketers.
• Achieving Productivity Gains: Platforms like AirOps enable teams to accelerate their marketing and SEO strategies while keeping experts in the loop, ensuring high-quality content creation at scale.

Best practices and key learnings

Leverage External Data Sources

Identifying relevant external data sources can provide valuable context for personalization and help you tailor your SEO efforts to your target audience. Platforms like Sparktoro offer insights into audience affinities, allowing you to understand where your users are most likely to engage with AI search engines.

Maintain human oversight

While AI can automate many aspects of the SEO process, human oversight remains critical for ensuring quality control. Regularly review your AI-generated outputs and make adjustments to your workflows as needed to maintain the highest standards of content quality.

Experiment with different queries and prompts

To optimize for AI search engines effectively, you need to experiment with different queries and prompts across various platforms.

This will help you understand the nuances of each AI search engine category and adapt your strategies accordingly.

Understand the current landscape

To stay ahead in the game, SEO professionals must dive deep into the current landscape and understand how it is evolving. This requires getting in the trenches, experimenting with different AI search engines, and monitoring how your brand is presented across various platforms.

Treat Challenges as Opportunities

While the changing SEO landscape presents numerous challenges, it also opens up exciting opportunities for organic growth. By embracing change and adapting your strategies accordingly, you can gain a competitive edge and drive meaningful results for your business.

Put the insights into practice with AirOps

As the SEO landscape continues to evolve, embracing AI-powered workflows and adapting your strategies to the changing dynamics of search will be key to driving organic growth. By understanding your audience, leveraging external data sources, and experimenting with different AI search engines, you can unlock the full potential of your SEO efforts and stay ahead of the competition in 2025 and beyond.

To help you implement these strategies and take your SEO to the next level, AirOps is offering exclusive training opportunities for a limited number of attendees. Don't miss this chance to work with AirOps experts and develop workflows that will position your business for long-term success in the AI-driven SEO landscape.

Email team@airops.com to secure your spot today!

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