Your team sets the strategy, Quill handles the execution
Quill monitors your AI visibility, executes the work to improve it, and learns from every result so every run gets sharper. It's a member of your team that never stops improving.
Your strategy, built in.
Define your goals, channels, voice, and success criteria in Playbooks, and every action after picks up the change.
One brief. Every function.
SEO names the comparison pages losing citations. Brand defines the positioning that guides each piece of content. Content sets the editorial bar for what's ready to ship. Every edit and override your team makes, makes Quill sharper.
Quill reads it, runs it, learns it.
Quill takes action from your Playbooks and routes the output for review. Every approval and edit teaches it more about how you want the Playbook interpreted.
Find the gap.
Close the gap.
Competitor makes a move. Citation rate slips. New positioning to roll out. Quill's on it. Write the brief, let Quill execute, and see the results in real time.
Write the strategy once. Quill runs from it every time.
A Playbook is your strategy in writing: which surfaces matter, the voice they carry, what counts as a win. Quill takes action every time the conditions you set show up.
Quill pings the right person at the right moment.
Quill loops your team in for reviews, approvals, or edits from Slack or the AirOps Inbox. Every override teaches Quill a little more about your brand.
Quill stays on brand, even as it evolves.
Update your Brand Kit via MCP or directly in AirOps. Every change gets routed for approval, full version history gives you control, and Quill always works off the right version.
Outcomes you can take to the board.
See the cumulative impact across all your content, understand what's driving the trend, and walk into any meeting with the data already in hand.
What happens when your team runs on Quill
Building an agent isn't an accomplishment. But having one that drives results is. Here's what that looks like in practice.
BridgetNelsonAI Search Strategist
BridgetNelson
“Quill helps me uncover the insights, build the strategy, execute at scale, and track the results. All in one platform. That's what makes Quill different.”
JellKhongkraphanSr. Manager, Lifecycle Marketing
JellKhongkraphan
“Before Quill, we exported campaign data manually, opened a spreadsheet, and tried to find the signal buried in hundreds of rows. Now, the signal finds us.”
TimMetzDirector of Marketing and Innovation
TimMetz
"With Quill, you feel like you're partnering with an amazing coworker, not building a static workflow."
TylerRoehmholdtDirector, SEO Strategy & Website
TylerRoehmholdt
“Quill enables us to test out new ideas and demand capture surfaces at much greater velocity than traditional experimentation.”
In the first two weeks...
The execution gap your current stack can’t close
AEO dashboards show you what's broken. Generic AI agents help you write. Neither knows your brand, runs your strategy, or improves with every result.
AirOps' Quill & Playbooks | Static docs | DIY | |
|---|---|---|---|
Signal | Watches citations, rankings, brand drift, and gaps in real time | Shows the metrics, leaves the interpretation to you | Manual checks scattered across tools |
Strategy | Recommends specific Campaigns with the data and brief already attached | No recommendations, just dashboards | Strategy lives in your team's heads, not your stack |
Execution | Runs accepted Campaigns inside AirOps automatically | Handoff happens in another tool, manually | Multiple tools, multiple handoffs, work drops between them |
Closed loop | Tracks outcomes and feeds the next rounds of Campaigns | Tracks the metric, not the cause | Outcomes never make it back to the agent |
