Introducing AirOps 2.0: Winning content, easier than ever

Since we launched 2 years ago, thousands of marketers have used AirOps to win with content. We’ve been blown away with the creativity and rigor of the brands and agencies that have used our platform to:

Create data-enriched, EEAT-friendly articles that take the top ranking
Launch programmatic campaigns that have 5-20x’d organic traffic
Refresh content at scale–meeting the most discerning of brand requirements, while increasing visits by 35%+
Reinvent their agencies–driving better quality for clients, while improving retention and profitability

The New Battle for Attention: Answer Engine Optimization (AEO)

AI platforms like ChatGPT and Perplexity, and Google’s AI Answers, are rapidly reshaping how content is discovered, pulling clicks away from traditional search and even eating into the impact of paid ads.

To win at organic growth, marketers must invest, and invest today, in content that drives visibility in these new AI growth channels - what we call Answer Engine Optimization (AEO).

We are thrilled to launch AirOps 2.0 to empower every marketing team to create content that wins the battle for attention in this new world.

Meet AirOps 2.0 🎉

Its now easier than ever to research, create, and optimize winning content–content that is unique, persuasive, ranking, and cited.

With this launch , we have:

Released ready to go solutions for the most important workflows your team needs to win with content—including Deep(er) Research Briefs, Data-Enriched Articles, Programmatic Content, and Automated Content Refresh
Transformed our user experience to radically simplify our workflow building and operating experiences
Launched a series of tools, templates, and trainings to help marketers like you stay ahead of the curve in the world of AEO

Ready-to-Go Solutions for Winning Content

We’ve released ready to go solutions for the most important workflows your team needs to win with content. Create AI leverage for your entire content lifecycle, with expert human oversight.

Deep(er) Research

‍Assemble briefs aligned with search intent to address strategic SEO and AEO opportunities. Growth Plays codified core research workflows in 2 weeks.

‍Enriched Articles

‍‍Publish detail-rich, EEAT-optimized articles proven to rank for high click keywords. Anne Klein captured a 50% increase in organic traffic.

‍Programmatic Content

‍Regularly update content, links, page structure, and close competitive gaps for SERP and visibility boosts in AI search. Deepgram drove 20x sustained increase in traffic.

Automated Refresh

‍Regularly update content, links, page structure, and close competitive gaps for SERP and visibility boosts in AI search. Descript saw 35% CTR improvement in only 3 weeks.

A Smarter, Simpler Way to Build with AI

We heard you - building with AirOps was just too dang hard! We’ve shipped a completely revamped user experience throughout the platform.

And safe to say, our beta users already love our updates:

Workflow Builder — 10x easier (and more powerful!)

It’s now easier to activate your best research, creation, optimization, and refresh strategies. Build with the most powerful AI models, integrations, and data sources with ease.

AirOps Copilot — Your partner in building

‍Turn your ideas into scalable AI workflows without a single line of code. Ask questions as you build, plus get suggested improvements and new steps.

Grid improvements for editing, review and search

‍From a new markdown editing and review experience, to full Grid search, it’s easier than ever for your team to run your content operations at scale in the AirOps Grid.

And we’ve shipped over 200 additional UX improvements to make building winning content workflows faster and easier.

Your Trusted Partner on Winning the Battle for Attention

In the coming weeks we will be launching a series of tools, templates, and trainings to help marketers like you stay ahead of the curve in the world of AEO. Just a taste of whats on tap:

Tools to assess your topical authority and prioritize opportunities to rank for SEO and AEO
Out-the-box workflows and power steps built by our experts for you to create new or improve existing content to rank for AI Overviews and AI Search
Upgrades to AirOps Academy and soon online and live cohort-based courses where you can learn how to optimize content from our growing network of expert content engineers

We’re Just Getting Started

Today’s launch is a huge step for AirOps and helping our customers create winning content, that customers love. Our deep thanks to all of our amazing AirOps customers who continue to push the bounds of what’s possible, and whose inspiration drives ours.

We are just getting warmed up! 👏

Start building with AirOps today, or book a demo to learn more.